Eau de Pizza Hut

Agency Network: 
February 2013

Print ad to promote Pizza Hut's irresistible new scent, Eau de Pizza Hut. Yes, it's real. Yes, it smells like pizza (freshly cooked dough, to be precise).

Print advertisment created by M&C Saatchi, Australia for Pizza Hut, within the category: Food.

Yeah. We bottled it. Find it at facebook/pizzahutaustralia.

Advertising Agency: M&C Saatchi, Sydney, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Shane Gibson, Phil Leece
Art Director: Cameron McDonald
Copywriter: George Organ

Comments (16)

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bate_palmas's picture
Activity Score 1479

Is it true?

kleenex's picture
Activity Score 51022

100% true. At first this was supposed to be joke, BUTTTTTTT soooooo many people online said yes to it Pizza Hut Canada just had to come out with a limited edition Pizza Hut Fragrance.

ivan's picture

Wow. That's so cool. :)

chinaski's picture
Activity Score 951

legendary fail.

andylefty's picture
Activity Score 4535

O my God i do love this. I want it.

Spanky's picture
Activity Score 4899


venom_elite's picture
Activity Score 772

Interesting idea but sweet mother of God the artwork is bad in this...

Ziggiy's picture
Activity Score 47

yeah, like everybody wants to smell like pizza...


MalGachyver's picture
Activity Score 41

There are better ways to get laid with a chubby girl

Nicole_Sz's picture
Activity Score 2

Or, Just take a job at Pizza Hut, I guarantee you will smell exactly like it after your shift

Nike Diesel's picture
Nike Diesel
Activity Score 13630

i have to say this is pretty awesome. really cool gimmick but i'm not really feeling this print ad.

Spanky's picture
Activity Score 4899

I don't think the agency came up with the idea for the perfume. From what I can tell, It came from Pizza Hut Canada's Facebook team. They photoshooped a Pizza Hut logo onto a bottle of perfume and asked what it should be called. They got a lot of responses, so someone higher up decided to produce it for real.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I had a strange feeling about this since I saw the print ad a while back ago. Don't remember if it was on damnlol or sth similar.
Anyways, kudos to the client for doing this and not so much to the agency.
And thanks btw.

D.B.'s picture
Activity Score 66

Awesome ad. I can't believe they made this into a real scent but either way, it's weird and wonderful!

raynold's picture
Activity Score 336

brilliant USP for the product...

olimurugavel's picture
Activity Score 72

Its a good help for a bad baker... :)

Oli Murugavel
I love any and all situations where you celebrate creativity