Agency Network: 
January 2010

Print advertisment created by Ogilvy, Malaysia for Pizza Hut, within the category: Food.

Advertising Agency: Ogilvy & Mather, Malaysia
Executive Creative Director: Daniel Comar
Head of Art: Gigi Lee
Art Directors / Copywriters: Mag's Lim, Daniel Loo
Designer: Anne Yong

Comments (23)

Log in or register to post comments

Highest Rated

CopyRight's picture
Activity Score 713

good job, message simply delivered. No need to complicate things

sunilcreates's picture
Activity Score 166

no way..... not recommendable

david.jaumes's picture
Activity Score 34

not so readable, the cat is as white as the background...

everartz's picture
Activity Score 7613

am i missing something?

| everartz |

sirvan's picture
Activity Score 29860

It's so warm that the cat wants to sleep on it? Is that it?


"I love some things, and don't love some other things."

jackmancer2017's picture
Activity Score 6992

Good ads are simple. So yes, this one is simple.
Warm pizza's is a good USP for any pizza delivery service.

firebug's picture
Activity Score 1113


raghavendra's picture
Activity Score 232

there is no element in that room that can absorb heat. no black bodies around.
so a hot surface will certainly help the cat stay warm and go to sleep.

if it's good enough for a cat, who's is absorbing the warmth.
it should be good enough for the person, who has the pizza


germanhudders's picture
Activity Score 336

Almost there

aldemar's picture
Activity Score 45

It is not advisable that an animal has near contact with the food.

chris myles's picture
chris myles
Activity Score 429

i agree with you aldemar. maybe it is to highlight the fact that the pizza is so hot or warm to make you comfortable and eat it.

morse's picture
Activity Score 18024

My cat literally used to do that.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CopyRight's picture
Activity Score 713

good job, message simply delivered. No need to complicate things

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

i love cats but this ad I just like

Life is a joke. Laugh.

CurryJ's picture
Activity Score 953

one medium size pizza with a topping of cat fur please!!!!

I think; therefore I am

rolling.stone's picture
Activity Score 2741

this is sweet


~ Quite obviously, I have gathered no moss ! ~

silvi's picture
Activity Score 4172

SI la idea es que la pizza aún está caliente y el gato está feliz por eso, deberían haber elementos invernales afuera, que demuestren que hace frío, no?

mgriff21's picture
Activity Score 592

This os clever. It was a little hard to see what it said on the pizza box.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

kamilwoojcik's picture
Activity Score 139

The cat should be more "on the first plan". But it's smart

cef's picture
Activity Score 547

pizza for cats..
it was nice, when the child fallasleep on "soft bread", but not in this...

satrianee's picture
Activity Score 3748

idea could be much stronger if we see somebody or something saying that the box has just arrived. this way it seems there is only left overs in the box.

Pombooie's picture
Activity Score 407

Jesus Guys. This ad is simple ie cats love to sleep where it's warm... So it chooses the pizza box because it contains oven hot pizza. Ta dah! Not rocket science. really, some of the feedback is appalling, why on earth you lot bother commenting is beyond me. I like this ad.

Guest's picture

from a creative stand point, it's not bad.

from a consumer point of view, i'm not tempted at all.

chovaleoni's picture
Activity Score 31

I'm thinking orange tabby on the pizza box in a white environment would have conveyed heat quicker than a white cat... but I suspect the intention was to contrast the pizza with the sterile, icy white, ultra modern environment ... i.e. hot comfort food for a cold, calculated world. Love the idea... but it may need to read a bit quicker.