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Agency Network: 
Published/Aired: 
January 2010
Pizza Hut Print Ad -  Cat

Description

Print advertisement created by Ogilvy, Malaysia for Pizza Hut, within the category: Food.

Advertising Agency: Ogilvy & Mather, Malaysia
Executive Creative Director: Daniel Comar
Head of Art: Gigi Lee
Art Directors / Copywriters: Mag's Lim, Daniel Loo
Designer: Anne Yong
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Highest Rated

CopyRight's picture

good job, message simply delivered. No need to complicate things

CopyRight
Activity Score 713
sunilcreates's picture

no way..... not recommendable

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
david.jaumes's picture

not so readable, the cat is as white as the background...

david.jaumes
Activity Score 34
Axe Sud, arts & graphics school.
everartz's picture

am i missing something?

everartz
Activity Score 7613
Art Director |

| everartz |

sirvan's picture

It's so warm that the cat wants to sleep on it? Is that it?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

jackmancer2017's picture

Good ads are simple. So yes, this one is simple.
Warm pizza's is a good USP for any pizza delivery service.

jackmancer2017
firebug's picture

NO

firebug
Activity Score 1113
raghavendra's picture

there is no element in that room that can absorb heat. no black bodies around.
so a hot surface will certainly help the cat stay warm and go to sleep.

if it's good enough for a cat, who's is absorbing the warmth.
it should be good enough for the person, who has the pizza

nice.

raghavendra
Activity Score 232
Copywriter
germanhudders's picture

Almost there

germanhudders
Activity Score 336
Copywriter at Droga5
aldemar's picture

It is not advisable that an animal has near contact with the food.

aldemar
Activity Score 45
Art Director
chris myles's picture

i agree with you aldemar. maybe it is to highlight the fact that the pizza is so hot or warm to make you comfortable and eat it.

chris myles
Activity Score 429
Napier University
morse's picture

My cat literally used to do that.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CopyRight's picture

good job, message simply delivered. No need to complicate things

CopyRight
Activity Score 713
Elmārs Ārnieks's picture

i love cats but this ad I just like

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

CurryJ's picture

one medium size pizza with a topping of cat fur please!!!!

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

rolling.stone's picture

this is sweet

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

silvi's picture

SI la idea es que la pizza aún está caliente y el gato está feliz por eso, deberían haber elementos invernales afuera, que demuestren que hace frío, no?

silvi
Activity Score 4172
Copywriter
mgriff21's picture

This os clever. It was a little hard to see what it said on the pizza box.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

kamilwoojcik's picture

The cat should be more "on the first plan". But it's smart

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
cef's picture

pizza for cats..
it was nice, when the child fallasleep on "soft bread", but not in this...

cef
Activity Score 547
Copywriter
satrianee's picture

idea could be much stronger if we see somebody or something saying that the box has just arrived. this way it seems there is only left overs in the box.

satrianee
Activity Score 3748
Pombooie's picture

Jesus Guys. This ad is simple ie cats love to sleep where it's warm... So it chooses the pizza box because it contains oven hot pizza. Ta dah! Not rocket science. really, some of the feedback is appalling, why on earth you lot bother commenting is beyond me. I like this ad.

Pombooie
Activity Score 407
Guest's picture

from a creative stand point, it's not bad.

from a consumer point of view, i'm not tempted at all.

Guest
lilajane's picture

I'm thinking orange tabby on the pizza box in a white environment would have conveyed heat quicker than a white cat... but I suspect the intention was to contrast the pizza with the sterile, icy white, ultra modern environment ... i.e. hot comfort food for a cold, calculated world. Love the idea... but it may need to read a bit quicker.

lilajane
Activity Score 31
Creative Director at Lately it seems like the Twilight Zone.
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