June 2007

Digests what you can't.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Joseph Cheong
Art Directors: Neo Chiew Chiew, Elisa Tan
Photographer: Teo Chai Guan, Teo Studio
Account Supervisor: Jian Yang
Advertiser's Supervisor: Karen Ong

Comments (6)

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afterbyrne's picture
Activity Score 205

If it didn't say pizza I would have no idea.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

An all too common problem with many ads on here...

mrtalented's picture
Activity Score 2171

the scale of pizza and the toppings makes it hard to get. the weakest in the bunch.

liar's picture
Activity Score 384

I thought it's gabbage or something. This guy is swallowing a whole pizza.

deetee's picture
Activity Score 6

Of COURSE he didn't swallow a pizza. You'd rather see a bolus? What I find disturbing is that the claim is absolutely false. Alka Selzer doesn't digest anything. It neutralizes acid. The copywriter should be flogged and forced to start over.

Maxwedge's picture
Activity Score 558

Great idea! Says all the right stuff and probably looked even better on the concept boards. Client said they loved 'em, CD said we got a winner! Unfortunately no one wanted to stand in the rain at the bus stop for seven and a half minutes looking for a gag that just wasn't worth looking for. Bit of a bugger really.