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Pizza

Published/Aired: 
June 2007
 Pizza

Description

Caption

Alka-Seltzer
Digests what you can't.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Joseph Cheong
Art Directors: Neo Chiew Chiew, Elisa Tan
Photographer: Teo Chai Guan, Teo Studio
Account Supervisor: Jian Yang
Advertiser's Supervisor: Karen Ong
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afterbyrne's picture

If it didn't say pizza I would have no idea.

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

Jet Propulsion Lab's picture

An all too common problem with many ads on here...

Jet Propulsion Lab
Activity Score 10679
Copywriter
mrtalented's picture

the scale of pizza and the toppings makes it hard to get. the weakest in the bunch.

mrtalented
Activity Score 2171
Creative Director
liar's picture

I thought it's gabbage or something. This guy is swallowing a whole pizza.

liar
Activity Score 384
Other
deetee's picture

Of COURSE he didn't swallow a pizza. You'd rather see a bolus? What I find disturbing is that the claim is absolutely false. Alka Selzer doesn't digest anything. It neutralizes acid. The copywriter should be flogged and forced to start over.

deetee
Activity Score 6
Creative Director
Maxwedge's picture

Great idea! Says all the right stuff and probably looked even better on the concept boards. Client said they loved 'em, CD said we got a winner! Unfortunately no one wanted to stand in the rain at the bus stop for seven and a half minutes looking for a gag that just wasn't worth looking for. Bit of a bugger really.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

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