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hang-the-dj's picture

"Mum and the kids would have no idea"? What are you people talking about?

On the planet I live on, every kid over the age of 4 knows more about computers than their grandparents and as for that 'mum' comment, well, in Australia women are allowed to use computers.

Seriously, wake up folks.

hang-the-dj
Activity Score 1262
Copywriter
the_ashlands's picture

hahah...very simple! very clever!...that is assuming its to be a billboard anyhow....

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

mrtalented's picture

it reminds me of cannes winner condom ads.

mrtalented
Activity Score 2171
Creative Director
Pouts's picture

ha ha ah aha Cool ad! bravo!

Pouts
Activity Score 693
Art Director
lsadunb's picture

Very good. I am really surprised with Costa Rica.

lsadunb
Activity Score 571
Copywriter
bknowlden's picture

Objectively though, do you think someone not too computer saavy would get it?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Jonny Lonestar's picture

yes awesome for micro machines for designers and art directors... which i guess is who you're going at for awards right? to children, your main audience, this may mean absolutely nothing.

that said, it is quite cool.

Jonny Lonestar
Activity Score 282
Art Director
sloppy4's picture

no mas.

sloppy4
Activity Score 1492
No fixed abode's picture

Totally. Ads for Advertising people. We're always worried about the resolution of images etc. Mum and the kids would have no idea. Smart though

No fixed abode
Activity Score 380
Copywriter
hang-the-dj's picture

"Mum and the kids would have no idea"? What are you people talking about?

On the planet I live on, every kid over the age of 4 knows more about computers than their grandparents and as for that 'mum' comment, well, in Australia women are allowed to use computers.

Seriously, wake up folks.

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Presuming we're talking toy cars. Cool.
Interesting billboard - the visual changing as you approach it.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Mo's picture

This is smart. Cooool.

Mo
Activity Score 648
Art Director
No fixed abode's picture

Not disputing that Mum and the kids know heaps about puters. But what do they know about imaging software, photoshop etc ? Before I got into advertising, this ad would have meant nothing to me, though I knew a fair bit about computers, because I never spent much time manipulating images.

Still think it's an ad for ad people for a brand where a bunch of ineffective work has been awarded to hell. When I was a kid, what used to sell these toys was ads showing the cars doing mean jumps over couches with offensive electric guitars playing in the background. I'd run off to my mum and she'd tell me to piss off the first 49 times and then relent. I'll be damned if this isn't still the case.

Still think I would have liked to have had it in my folio as a student though.

No fixed abode
Activity Score 380
Copywriter
Jonny Lonestar's picture

hah yes. blaring electric guitars, really loud "AWESOME SURFER DUDE!!!!" VO. and i bought and bought. (or rather begged mom to buy )

Jonny Lonestar
Activity Score 282
Art Director
yellowcow's picture

Genius

yellowcow
Activity Score 23
Art Director |

*****************
In the absence of great work, nothing else matters.

Skor's picture

I just sat there, waiting for the ad to load and the pixelation ot go away....

and I waited and waited and waited...

Skor
Activity Score 208
Copywriter
carlo's picture

Hahaha, clever... Though if this really went on, i'm not so sure if the client liked it.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

DK's picture

Good idea. Very poor advertising

DK
Activity Score 43
Art Director |

---------------------------------
If it dont sell it aint creative

me thinks's picture

Oomphtastic. I love it.

If not mom n kids the target audience will definitely get it.

me thinks
Activity Score 722
Copywriter
drunkard's picture

Brilliant Idea!!!

drunkard
Activity Score 113
Copywriter
JELLYGOOSE's picture

Ohh god which kid or mom will know the relation between the pixel and being micro... Ads for ad people!

JELLYGOOSE
Activity Score 88
Copywriter
liar's picture

what is micro machine do anyway?

liar
Activity Score 384
Other
vwray81's picture

They don't do anything really. They're just toy cars that are really really small. I played with them when I was a kid. Didn't know they are still around until I saw this ad though.

vwray81
Activity Score 256
Art Director
vwray81's picture

Pretty clever. But I agree that many people will not get it. I like it though!

vwray81
Activity Score 256
Art Director
act's picture

not bad. not bad.

act
Activity Score 535
Art Director
sold's picture

this work for the target?
internet-people know about pixels and image files?
99% of my european friends (out of ad-world, of course) still send me LARGE pictures taked from their digital-cams with HUGE megapixels, they just don't know how to reduce a image file to send by e-mail...
they don't know what means this pixelate image...
ad for ad-man

sold
Activity Score 3305
Copywriter
cpaz's picture

Buena idea, ejecución simple. Es una buena pieza.

cpaz
Activity Score 4
Copywriter
ozamu's picture

Jajajajaja...Entretenida pieza, si ya genera una sonrisa ya tiene puntos a favor...Concepto simple ejecucion creativa que mas se puede pedir...Bien costa rica...Buena pieza

ozamu
Activity Score 60
Other
R®'s picture

done by golf.... same art... red golf, pixelated...
and the line is: "...Adults only" or smthn like that...

Activity Score 115
Art Director |

Same shit, diff day..

Boony wants a beer's picture

In no way is that the same idea.

And who the hell are 'golf' anyway? Are you talking about the VW Golf?

Boony wants a beer
Activity Score 380
Art Director
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