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Agency Network: 
Published/Aired: 
October 2009

Description

We wanted to make it clear that eco-friendly fashion is not only good for earth, but also very stylish.

Print advertisement created by Euro RSCG, United States for Pivot Boutique, within the category: Retail Services.

Caption

Do the clothes you wear wear out the world?

Advertising Agency: Euro RSCG Chicago, IL, USA
Creative Director: Steffan Postaer
Art Director: Rei Young
Copywriters: Curtis Green, Regan Kline
Illustrator: Rei Young
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everartz's picture

very nice art... though i dont get the entire text's meaning :)

everartz
Activity Score 7613
Art Director |

| everartz |

Pedestrian's picture

"Be green in any color you like" is definitely the best of the copy. It's a shame because the art direction is pretty good. I'd love to have had a chance to write some copy for such nice art direction.

Pedestrian
Activity Score 492
Reality Check's picture

You might think you’ve seen this art direction before, and yet you haven’t seen it quite this way.

Reality Check
Activity Score 2539
Guest's picture

I'm a fan of this work. It's got a genuine handcrafted feel to it, which makes a lot of sense for an eco-friendly client.

Guest
ace85le's picture

very fashionable art.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

noisyhk's picture

actually i think it is not outstanding.

noisyhk
Activity Score 48
mikeelrapido's picture

It's nice art and message.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Juan Cabral's picture

Nice, but not more than that.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Juan Cabral's picture

Nice, but not more than that.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

old monk's picture

good art, looks like seen before.

old monk
Activity Score 23
Copywriter at Fisheye communication
rits's picture

NICE

rits
Activity Score 74
Illustrator
tanvir hassan raju's picture

http://tanvirhassanraju.carbonmade.com/

Another one nicely been done.................

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

martois's picture

Nice execution, purposely illustrated to look as though penned by fashion designers hand, all ads are nicely styled, good work in my opinion.

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

rolling.stone's picture

good idea greatly done

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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