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Butterfly

Agency Network: 
Published/Aired: 
September 2008
Description: 

Print advertisment created by TBWA, United States for Pioneer, within the category: Electronics, Technology.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jerry Gentile
Associate Creative Director: Becca Morton
Associate Creative Director: Gage Clegg
Art Director: David Dao
Copy Writer: Gage Clegg
Group Account Director: Cathy Saidiner
Account Director: Joe Bock
Management Supervisor: Sarah Pepin
Interactive Management Supervisor: Renee Westerhout
Account Executive: Andy Monn
Assistant Account Executive: Jonathan Granewich
Senior Producer: Brian O'rourke
Producer: Angelo Mazzamuto
Art Producer: Anna Willman
Print Producer: Kerri Krebs
Project Manager: Alice Pavlisko
Post-Production: SUPERFAD
Creative Director: Justin Leibow
Art Director: Jay Bryant
Producer: Nanette Ray
Producer: Danielle Hazan
Head of Production: Angela De Oliveira
Executive Producer: Kevin Batten
Designer: Will Johnson

Comments (6)

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Highest Rated

Crisp One's picture
Crisp One
Activity Score 2005

trippy

Crisp One's picture
Crisp One
Activity Score 2005

trippy

sneakyhands's picture
sneakyhands
Activity Score 1857

if it's "blacker than ever" was the right side being navy and the left black intentional? i don't think it works

SeanMartin's picture
SeanMartin

Overall, a very startling and eye-catching campaign, but to what end? As noted, the typography is all wrong; you can barely read it. And the layout seems... I dunno... disconnected. Lots of great ideas, but nothing tying them together.

capywriter's picture
capywriter
Activity Score 5509

you can't read that typo? Common...

SeanMartin's picture
SeanMartin

I see some really crappy grammar but no typo. What'd I miss?

tridipnandi's picture
tridipnandi
Activity Score 220

Vice President:
Associate Vice President:
HR:
Asst. HR:
Art Trainee:
Graphic designer:
Copy Trainee:
Receptionist:
Electrician:
Plumber:
Dummy Maker:
Canteen Boy:
Lift Operator:
Security Guard:

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