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Agency Network: 
Published/Aired: 
February 2008
Pioneer Print Ad -  Airbag

Description

Print advertisement created by BPG The Big Idea, United Arab Emirates for Pioneer, within the category: Electronics, Technology.

Caption

Breaking the 180db sound barrier.

Advertising Agency: BPG The Big Idea, Dubai, UAE
Creative Director / Copywriter: Thomas Fernandes
Art Director: Gopakumar M
Illustrator: Samir Padwal
Photographer: Kundan Raut
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Pogi5's picture

This idea has been done before with far better execution by a Singaporean agency whose name escapes me at the moment. Ironically, it was also for pioneer. The visual they used was an empty parking spot with broken glass all over the place.

Back to the drawing board!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
phoamcor's picture

The subwoofer is so powerful it sets off your airbag? How stupid.

phoamcor
Activity Score 1284
jynx's picture

Now we can either have airbags or this subwoofer in our car. Have both and you end up putting together your bags the whole day. The music has already lost its sound.

jynx
Activity Score 2
icanlan's picture

old idea,but also good.

icanlan
Activity Score 52
duntus group
funky_frogii's picture

nice one..as pogi5 said..the older one was much better..i agree

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

bakhandurand's picture

why would ur music be cranked when ur not in ur car...at night... stupid

bakhandurand
Activity Score 19
Mohawk College
Don Rapper's picture

why not give a constructive critic?? whats the matter with you?

Don Rapper
Activity Score 223
a2o's picture

No Soul...

Focus boss... Focus

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

Abra Cadabra's picture

Looks like an egg driving a car.

Abra Cadabra
Activity Score 102
Other
palmer's picture

i saw

palmer
Activity Score 26
Beijing |

learn by heart

Saatchi Makak's picture

Done

Saatchi Makak
Activity Score 246
Singapore
Guest's picture

good one because air bag is very strong

Guest
kanogt500's picture

the punch that the sound makes can make your central car computer think you crash, i like the idea because i like car audio but for other people this ad is awfull

kanogt500
Activity Score 14
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