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Bed

Campaign
Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by DDB, New Zealand for Pink Batts, within the category: Industrial, Agriculture.

Caption

Keeps you snug.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: James Conner
Copywriter: Christie Cooper
Photographer: Rory Carter
Retoucher: Gordon Moir, The Lounge
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eugenius's picture

Done by Malaysia DIGI TVC (yellow man)

http://www.youtube.com/watch?v=Tg8kdalRdko&feature=related

eugenius
Activity Score 396
Art Director
BoniS's picture

Eunotsogenius ... both campaigns are totally different.

BoniS
Activity Score 87

*If you're not satisfied, you can always beat it.

elgrecones's picture

tottaly agree with u man...

Somepeople just hang in here to say that something had been done without any arguments...

totally diferent concepts ... both works for me...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
adsux's picture

what is this?

adsux
Activity Score 50
Art Director
eugenius's picture

Sorry boobynis... It is different, One is print and one is TVC.

eugenius
Activity Score 396
Art Director
manga's picture

it works.

manga
Activity Score 111
Publicis Yorum - copywriter
hollywood's picture

Yeah I just saw that Malaysian spot. Just when you think the advertising in south-east asia couldn't get any cheesier...

Funny one this campaign. While personifying your product/brand/benefit isn't new, DDB have managed to keep the tone of the Pink Batts stuff nice and subtle (esp. in the TV). They've brought a (dare I say it) warmth to the idea that makes you smile, whether you're in advertising or not. They're a classy bunch.

hollywood
Activity Score 103
Copywriter
FULLYLOADED's picture

These are very nicely shot. The TVC to go with this is flawless also. Nice work DDB.

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
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