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House in tears, 3

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Creative Directors: S.Cappiello, A.Hernandez

Print advertisement created by La Cancha, Venezuela for Pinco, within the category: Industrial, Agriculture.

Caption

Prevent humidity

Advertising Agency: La Cancha, Caracas, Venezuela
Copywriters: Luis Peña, Luis Peña, Werner Lemke
Photographer: Pedro Primavera
Account Director: Beatriz Urdaneta
Producer agency: Melissa Hobaica
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muy buena observacion

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crying building?

Guest
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The copy doesn't have anything to do with the visual gag... should it say something like "Don't let humidity get you down."?

Guest
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Sí, toy de acuerdo con el comentario acerca del copy... "Que la humedad no los deprima" o cualquier cosa así.... porque "previene la humedad" no empuja la pieza ni la cierra completa... Igual es mi humilde opinión, quizás sirva de algo. Igual me gustan burda los avisos. Éxitos y saludos a todos!!!

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joelapompe
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