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Pinch of Originality

Published/Aired: 
April 2007
 Pinch of Originality

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Description

These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

Caption

Add a pinch of originality

Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base
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Ya's picture

bad

Ya
Activity Score 161
Art Director
ccsman04's picture

I'm wondering if they are looking for an A.D. with "originality". If so, give me a call.

ccsman04
Activity Score 165
washiam's picture

what's that?

washiam
Activity Score 443
Art Director
splenda's picture

how did they make the salt flakes look like copyright symbol.

splenda
Activity Score 20
Art Director
ivan's picture

Probably some 3D app or just lot of Photoshop.

ivan
Creative Director at Ads of the World
alausa's picture

Add a dash of reality.

alausa
Activity Score 1420
Creative Director at Noah's Ark
feysal's picture

ttooo literal

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

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