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Pinch of Love

Published/Aired: 
April 2007

Tags

Description: 

These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

Add a pinch of love

Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base

Comments (6)

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Jitendra Oberoi's picture
Jitendra Oberoi
Activity Score 49

boring idea. If u have no idea then add a pinch of love.

stateoftheart's picture
stateoftheart
Activity Score 181

hilarious.

raverus's picture
raverus
Activity Score 1476

who the hell is Carmichael Lynch?

splenda's picture
splenda
Activity Score 20

Carmichael Lynch is an ad agency in Minneapolis. they have done some really great work over the past few years on Harley, Porsche, Gibson and Cargil. i love these ads

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

i don't get it…

mrtalented's picture
mrtalented
Activity Score 2171

salt means love? that's new to me. then i would say "i don't SALT this idea."

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