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Pinch of Inspiration

Published/Aired: 
April 2007
 Pinch of Inspiration

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Description

These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

Caption

Add a pinch of inspiration

Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base
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DarkSide's picture

Recipe for a Tasteless campaign
Ingredients:
1 Bad copy
1/2 concept
2 spoons of lame art direction
Mix well all ingredients an add a pinch of nothing

DarkSide
Activity Score 1066
Other
shalim's picture

Dark side I love the way you posted your comments, Creativy at its best!!!
Its too good for this ad

shalim
Activity Score 38
Other |

There is difference between a good ad and a good looking ad

msred's picture

thats way more than a pinch..

msred
Activity Score 491
Graphic Designer
splenda's picture

love how the 'exclamation marks' make up the salt.

splenda
Activity Score 20
Art Director
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