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NastyJester's picture

I quite like this. It's not amazing, but it gets the message across in an interesting way.

NastyJester
Activity Score 740
Copywriter
Guest's picture

What does the copy say?

Guest
Tchabana's picture

Nice!

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

SoCH_TO's picture

old ideas

in new botel

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

federo's picture

sorry, don´t understand

beautiful photo, but can´t understand

federo
Activity Score 781
advertising agency
everartz's picture

i dont get it as well

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Correction pen

Guest
Guest's picture

i like it when people judge this artwork just because OGILVY DID IT!!! this is LAME

Guest
jsptrck404's picture

i can't read the copy, so can't judge it for myself. but for those that can and like it, i doubt ogilvy's the reason. because in case you haven't noticed, ogilvy hasn't exactly been a bastion for great creative work for, oh, at least the last decade or so.

jsptrck404
Activity Score 437
Art Director |

| think small |

Guest's picture

Muy bueno...

Guest
Guest's picture

The pen write like a pencil.

Very nice.

Guest
ssguixi's picture

thank you.

ssguixi
Activity Score 213
Art Director at Y&R
Guest's picture

beautiful pen jajaja!

Guest
Guest's picture

please explain!

Guest
Guest's picture

not a bad one shot. the idea could be pushed more and campaigned out. weird that the pen and the product shot are different.

Guest
Qwerty's picture

Why is the pen in the photo different than the pen in the sign-off product shot? A little confusing.

Qwerty
Activity Score 96
Creative Director
Jet Propulsion Lab's picture

The product is simpy a "white-out" and not a "pen", per se. It's got white-colored ink inside. You just rub it over a mistake (misspelling) you made and you rewrite on top of it (when it's dry.) I had it as a kid myself a looooooooong time ago.

I actually didn't get this ad until I read one of the comments up there. So, personaly speaking, it's not quick enough a message. A bit contrived also. I almost lost my patience trying to figure it out and went to the next one... : (

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

If the product they are selling is a white-out pen then the ad is misleading. This visual implies that the pen has erasable ink. That is a TOTALLY different product from a white-out pen. THIS idea is selling erasable ink under the guise of "correction." Where is the ad for the white-out pen?

All that being said, I love the idea –– it's just not for the right product.

Guest
shahidali's picture

agreed.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Jet Propulsion Lab's picture

No, I don't agree at all.

And I don't mean to sound like I'm defending this ad (because I'm not a fan of it by any means.)
But you guys are being WAY too literal in understanding this ad.
Like someone else mentioned, it's a visual metaphor (or simile, whichever you prefer to call it) as in: "your pen can NOW write just like a pencil" (because of our product.)
Because our white-out can easily correct/erase your writing mistake, you can now use any ink-based writing utensil just as you would a regular pencil. Nothing more, nothing less.

(A) can now be (B) because of (C.) This formula has been used countless times in advertising if you haven't noticed yet...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

It's a metaphor!
Erasing the ink it's really easy. As if it was a pencil. really cool, simple. i like it.

Guest
Guest's picture

nice idea !!!

Guest
Guest's picture

Realllyy good idea i like it....

Guest
Guest's picture

alfin dejaron de fusilar en ogylvi guatemala

Guest
Guest's picture

sin fusiles con estilo..... jajaja

Guest
palls's picture

if it has got erasable ink then ad is fine but if it has got white ink to correct mistake its different idea for different product

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

just write's picture

it's so cnfusing.... Idea's is not coming out...

just write
Activity Score 651
Copywriter at Banyantree communications
theanc's picture

Smart execution.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

a lil far fetched

Guest
Guest's picture

How do we know he is erasing rather than writing? Crap.

Guest
Guest's picture

la mano se ve montada, buena idea

Guest
Chapulin Colorado's picture

la idea es buena, lastima que la direccion de arte no ayuda nada

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

Guest's picture

LA IDEA PUEDE MORIRSE CON LA EJECUCION Y LA POBRE DIRECCION DE ARTE.. FERNANDO MIRA NO LA HIZO, DE ESO ESTOY SEGURO

Guest
Guest's picture

ECCO LA MIA INTERPRETAZIONE: GRAZIE AL CORRETTORE PILOT PUOI UTILIZZARE LA PENNA E CORREGGERE L'ERRORE PERFETTAMENTE COME SE USASSI UNA MATITA.. (IL TRATTO DELLA PENNA, SEMBRA APPUNTO ESSERE QUELLO DI UNA MATITA)...TADAAAAAAAAAAAA
CHE DITE?

Guest
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