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Beach, 1

Campaign
Agency Network: 
Published/Aired: 
September 2009
Pilot Print Ad -  Beach, 1

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Guatemala for Pilot, within the category: House, Garden.

Caption

Very few things are visible without Pilot V Light.

Advertising Agency: Ogilvy Guatemala
Creative Directors: Jonathan Bell
Copywriters: Jonathan Bell, Ramiro Eduardo
Illustrator: Teodoro Quinteros
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Misstree's picture

Nice! I likey!

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

reactor's picture

If they had highlighted one of the illustrations and wrote the copy differently it would have illustrated the point even better... That would have demonstrated the very function of the highlighter. This is good anyway.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

rolling.stone's picture

Completely Agree

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

and then it would be the same approach we have seen in other campaigns for this product.

Guest
reactor's picture

Good point.You could be right. I have the disadvantage of not knowing what the other campaigns are like....

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

everartz's picture

nice illustration..

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

i don't understand :(
please explain L:-)

Guest
federo's picture

nice illustration. but I think it doesn´t make sense at all

federo
Activity Score 781
advertising agency
Guest's picture

i guess they wanted to highlight the fact that that was an only-female beach. so without a highlighter you would need to see much more women instead of hilghlighting just some of them.
i'm not really sure.

Guest
Guest's picture

They wanted to highlight the beautiful lady in the middle of all those women

Guest
Guest's picture

At first i didn't like it. But it made me look for the answer, so, it kinda intrigued me. The Illustrations are nice. Well done O&M Guatemala.

Guest
AlphaDog's picture

Very Good, do more examples, and you´ll have an even better campaign

AlphaDog
Activity Score 265

Seek and Destroy

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