Comments (28)

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johann.s's picture
Activity Score 112

terrible. there is hopefully something different that´s special about the product.

Vudu6's picture
Activity Score 81

Interesting thought, i think they could have pushed the execution a little more.

srahula's picture
Activity Score 16

I somehow dont get the concept even after pushing myself too far.
Would be thankful if someone could explain.

coronam's picture
Activity Score 162

You'll love the crackers so much that you won't be leaving any crumbs for the birds, causing pigeons to go hungry (oh the humanity!) ... or at least that's what I'm getting from it.

kre8's picture
Activity Score 989

i think it would have been cool if the pigeons were shown in 'situation'.
ie on some wires, on a fence, hanging around the streets...
but this, in a studio, looks forced and weak to me.
the idea though, is cool.

drunkard's picture
Activity Score 113

I agree!... Idea is good ..but think again about execution.

xiv's picture
Activity Score 18

Clever idea, and I absorbed it quickly. But what ever happened to making food ads appetising? The bird is ugly and disturbing...
I don't think it will entice people into trying the product.

braindrain's picture
Activity Score 240

Excellent point. I couldn't agree more.

hang-the-dj's picture
Activity Score 1262

If this was from a 12 year old, I'd still say 'try harder next time'.

MikeTV's picture
Activity Score 86


theassailante's picture
Activity Score 234

needs better execution perhaps?
then again maybe it needs alot more than a good execution..

LEO_CREATOR's picture
Activity Score 51

ha ha

everartz's picture
Activity Score 7613

i didnt like it.... visual i snot appealing!!! ew.....

| everartz |

AdDavid's picture
Activity Score 406

similar concept was used for a mosquito repelent brand using frogs and lizards

addyhoch10's picture
Activity Score 2592

don't show pigeons in food ads. pigeons are disgusting.

and this one's taking the biscuit.

Besha's picture
Activity Score 295

Poor bird! I don't like it!

ellehcimeo's picture
Activity Score 3376

so i guess birds only eat crumbs left from melba toast? at any rate, this ad made me throw up in my mouth a little at the site of this horrifying bird. i too think that showing this disgusting pigeon does nothing to enhance the wanting of the melba toast. an okay idea, executed badly.

addyhoch10's picture
Activity Score 2592

maybe the idea implies that people will buy no other bread than this specific toast once they have tasted it.

ellehcimeo's picture
Activity Score 3376

okay. maybe. that's a great insight, one i'd like to see better executed than it is here though.

the_ashlands's picture
Activity Score 1394

hmmmmm...interesting take....but then why arent the pigeons eating all the other brands of bread that apparently nobody else will consider eating? or did the pigeons get the melba bug too and now they refuse to eat any crumb unless its a melba crumb..?

ellehcimeo's picture
Activity Score 3376

if no one is buying the other brands of bread and crackers, the crumbs can't make it to the ground, thus the pigeon starves.
but i like your idea that the pigeon has the melba bug and won't eat anything else. that's a good twist too.
i'm really tired. please forgive me.

addyhoch10's picture
Activity Score 2592

ok then let's just leave it as it is.
as i said before i don't want to see a pigeon in food ads anyway, no matter if it's skinny or as fat as they are in reality

aj's picture
Activity Score 168

pigeons strave to death coz no one leaves even the crumbs to the poor birds?
the premise couldnt be more doomed! i hope there's still some trees and farms left around that place.

Skotte's picture
Activity Score 24

when good ideas go wrong

justpassingby's picture
Activity Score 1368

i think its brilliant, only because i came up with the exact same idea 3 years ago that was never sold. I did skinny ducks too. It was so difficult to show that as a visual to the client. Our line was, "Youll want to keep this for yourself"

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

My biggest problem is that by saying "you" in the copy, I thought that the message was geared towards the pigeon. I couldn't understand why the pigeon was so skinny if it doesn't leave a single crumb. Ok idea once I got it, but still, lousy execution.

RAZ21's picture
Activity Score 255

omg, this is nooooooooooooot a good thing to see....

"there's nothing more difficult than a line"p.picasso

jessicahoppe's picture
Activity Score 72

this is so mean and therefore funny.. absurdity and 'schadenfreude' yes!