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Spiders and ...

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Euro RSCG, United Arab Emirates for PifPaf, within the category: House, Garden.

Caption

All insect killer

Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director / Copywriter / Typographer: Vikram Divecha
Art Director: Jose Basug
Photographer: Kundan Raut
Group Account Director: Jamie McAinsh
Account Director: Elias Kanakry
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Dat Le's picture

I don't understand the idea of mislabeling the creature. Also, why does the tagline limit only to insects? Is there a reason why that's emphasized? Does it kill spiders?

Dat Le
Activity Score 20
Texas Creative (University of Texas, Advertising)
朱金鑫's picture

i agree with u,I don't understand the idea

朱金鑫
Activity Score 8
朱金鑫's picture

i agree with u,I don't understand the idea

朱金鑫
Activity Score 8
luispiter's picture

good concept.. i like it

luispiter
Activity Score 2756
comunication
iambusy's picture

its an all insect killer as mentioned, so it should kill spiders too..

iambusy
Activity Score 2219
Copywriter |

busy.

luispedromendezb's picture

Spider's not an insect.

luispedromendezb
Activity Score 104
Nguyen Thanh Hai's picture

Are you sure?

Nguyen Thanh Hai
Activity Score 105
Graphic Designer at Golden Communication Group
bubur's picture

yup right.
Spider:
Filum: Arthropoda
Class: Arachnida

and like ant, mosquitos, bee, etc
Filum: Arthropoda
Class: Insecta (insect)

bubur
Activity Score 38
Centric Communication |

Wassalam,
Bur!

kulago's picture

No concept, didn't see end benefit, Pifpaf is for labeling insects that is very clear. Sorry

kulago
Activity Score 101
associate creative
Lazarus's picture

The product sure killed these concepts.

Lazarus
Activity Score 1536
Creative Director
Cutarica's picture

sorry, this is a joke of an ad.

Cutarica
Activity Score 3451
Illustrator
andy rocks's picture

Trust me, it ws painstaking to look at this1 n read the word 'FLY'. you perhaps wd b better of with heiroglyphics after you decipher this.

andy rocks
Activity Score 6
Copywriter
morse's picture

Simple and good. Nothing to analyze here.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Aga Grandowicz's picture

Spider's body formed out of the word "fly", spiders kill flies, spiders aren't insects, the shadow doesn't show anything "special"... Too complicated to be good

Aga Grandowicz
Activity Score 36
Graphic Designer
shahidali's picture

I was also confused initially whether spider is an insect or not.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

CuriousPencil's picture

Ridiculous for all the reasons above and one perhaps more obvious one: why are all the insects / arachnids / pests in this series still alive?

CuriousPencil
Activity Score 4225
Copywriter
lessismore's picture

+1, obvious

lessismore
Activity Score 251
Graphic Designer
kleenex's picture

Simple, but not super liking it.

kleenex
Activity Score 51110
Web Designer/Developer
Adaddicted's picture

"This is a product repellent ad"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

stickynotes's picture

pif paf, what a great name for a product!

stickynotes
Activity Score 1094
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