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Dama

Campaign
Agency Network: 
Published/Aired: 
May 2009
Picta Print Ad -  Dama

Also From This Campaign 2

Description

Print advertisement created by Picta, Italy for Picta, within the category: Professional Services.

Caption

Art must be ancient, not old.
Restoration, interior finish and decoration.

Advertising Agency: Picta, Milan, Italy
Art Director: Roberto Ferrario
Copywriters: Chiara Gianferrari, Massimo Del Monaco
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ivan's picture

Just as a reference, here is the original by da Vinci. Lady with an ermine:

ivan
Creative Director at Ads of the World
Guest's picture

wonderful thought....beautiful execution.....beautiful painting

Guest
Guest's picture

weasel would have died by then lol

Guest
just write's picture

The thought is good..

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Not sure I would get it without explanation. Problem is the aged pictures look authentic, if you don't know the original. Maybe they should've exaggerated the aging. Otherwise it's only talking to an Art history savvy audience. Maybe that's the intention.

Guest
Guest's picture

I dont't know...they should have choiced a young woman...i'm not sure...

www.vamosfalarmal.com.br

Guest
capywriter's picture

I don't get that line. 'Art must be ancient...' Why?

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

it would be better - the ermine should have aged too

Guest
patUDAY's picture

Nice too.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

Certainly most famous that Bachus young. However the picture of the old lady is so nice that I will not think at all to restoration works.

Guest
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