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Bacco

Campaign
Agency Network: 
Published/Aired: 
May 2009
Picta Print Ad -  Bacco

Also From This Campaign 2

Description

Print advertisement created by Picta, Italy for Picta, within the category: Professional Services.

Caption

Art must be ancient, not old.
Restoration, interior finish and decoration.

Advertising Agency: Picta, Milan, Italy
Art Director: Roberto Ferrario
Copywriters: Chiara Gianferrari, Massimo Del Monaco
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ivan's picture

It's referencing the famous Bachus by Caravaggio

ivan
Creative Director at Ads of the World
she_kai's picture

u get the point

she_kai
Activity Score 221
Copywriter at TBWA
tirthomitro's picture

all of u get the point!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

it would be better the fruits should aged too

Guest
luisrivera11's picture

I got, its nice.
I think the copy might be better if were:

Art must be ¨ANTIQUE¨, not old.
Restoration, interior finish and decoration.

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
patUDAY's picture

Nice one.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

The young Bachus is not so famous as believed. Somebody could have hard time to consider the picture of Bachus as a modification of another picture. So the effect would be null.

Guest
Guest's picture

Please, think about the target...

Guest
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