Our models, Intravaia

Agency Network: 
April 2012

Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.

Print advertisment created by Diaframma, Italy for Piazza Italia, within the category: Retail Services.

These are our models.

Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert

Comments (1)

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lauracripps's picture
Activity Score 20

The outfits look bad. They have good values and morals, but I wouldn't buy their clothes.