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Our models, Intravaia

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.

Print advertisement created by Diaframma, Italy for Piazza Italia, within the category: Retail Services.

Caption

These are our models.

Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert
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lauracripps's picture

The outfits look bad. They have good values and morals, but I wouldn't buy their clothes.

lauracripps
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