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Our models, Capri

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Piazza Italia is an Italian fast-fashion brand. For this campaign we decided to use, instead of traditional models or testimonials, common people that, for their deeds, can be considered as role models, and express values in which the brand likes to reflect in.

Print advertisement created by Diaframma, Italy for Piazza Italia, within the category: Retail Services.

Caption

These are our models.

Advertising Agency: Diaframma, Florence, Italy
Creative Director / Art Director: Stefano Ginestroni
Copywriter: Michele Bellini
Photographer: Carlo Furgeri Gilbert
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Highest Rated

Enduwolf's picture

Nice idea, lifeless execution. If it wasn't for the commentary supplied with the ad I wouldn't have understood the concept at all.

Enduwolf
Activity Score 165
Copywriter at Advertising Energy Group
Enduwolf's picture

Nice idea, lifeless execution. If it wasn't for the commentary supplied with the ad I wouldn't have understood the concept at all.

Enduwolf
Activity Score 165
Copywriter at Advertising Energy Group
morse's picture

Not so good. Needs a twist somewhere.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

buenapublicidad's picture

And these, a copy of Dove's ex-campaign

buenapublicidad
Activity Score 21
killazol1's picture

no

killazol1
Activity Score 354
kleenex's picture

At least all the women in the ads are not stick figure thin.

kleenex
Activity Score 51098
Web Designer/Developer
ItMatters's picture

Why a typewriter font?

ItMatters
Activity Score 2167
corina77's picture

nooooooo!

corina77
Activity Score 30
nandod1707's picture

I think the main issue that I have with this piece is that their everyday people are not everyday people at all.

nandod1707
Activity Score 3
Asosiacion Argentina de Agencias de Pulicidad (AAAP Argentina)
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