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Piano

Published/Aired: 
January 2008
 Piano

Description

Caption

Lending a helping hand to the elderly of Chicago.

Advertising Agency: Young & Rubicam, Chicago, USA
Chief Creative Officer: Mark Figliulo
Executive Creative Director: Ken Erke
Creative Directors: Jon Wyville, Dave Loew
Art Director: Chris von Ende
Copywriters: Tohru Oyasu, Pete Figel
Photographer: Thomas Chadwick
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
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CreepingFeature's picture

Those be some nasty fingers

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
shaking's picture

first thought nothing new

shaking
Activity Score 94
rank
sumsum's picture

not a winner, but as a campaign it works very well

sumsum
Activity Score 613
copywriter
Adela's picture

The pullover is different ?!?.
nice campaign

Adela
Activity Score 24
ManchuChanchu's picture

sweet campaign

ManchuChanchu
Activity Score 701
Art Director
teenie's picture

Every non-profit ad needs a call to action - upfront and clear. Sorry - no matter how nice this may be, without a "give now" or a "you too can lend a hand", this is just the agency having fun.

teenie
Activity Score 1894
Copywriter
tremano's picture

Wonderfoul shot!advertising needs poetry.

tremano
Activity Score 2
university for strangers of perugia "advertising comunication and strategic design"
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