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Agency Network: 
Published/Aired: 
February 2012
Piaggio Print Ad -  Sliding

Description

Print advertisement created by Grey, Israel for Piaggio, within the category: Automotive.

Caption

You’re safe as long as you’re on it.

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Matanya Tal
Art Director: Shlomi Yerushalmi
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera
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tamer samy's picture

there shouldn't be a motion blur..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

thedesignaddict's picture

Lame Photoshop.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Manoma's picture

;-) Good visual...
less convinced by the words

Manoma
Activity Score 1108
Copywriter
Manoma's picture

would be better if all the floor was wet...
i think.

Manoma
Activity Score 1108
Copywriter
kleenex's picture

I agree.

kleenex
Activity Score 51078
Web Designer/Developer
Akshaya Singh's picture

The floor IS wet!... Look at the water puddle ... I liked it ... conveys the benefit and has a funny angle to it as well.. Nice ..

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

simonds08's picture

but if the whole floor was wet, it means the scooter was battling the same conditions as the rider and that the copy holds true in that you are safe so long as you are on the scooter.

simonds08
Activity Score 598
Andrej Troha's picture

Exactly!

Andrej Troha
Activity Score 613
Andrej Troha's picture

Done a million years ago... it's sad you can't come up with anything fresh...
http://www.youtube.com/watch?v=w1h8Wd4zQaQ

Andrej Troha
Activity Score 613
joelapompe's picture
joelapompe
Activity Score 3853
mr.x's picture

Seems that this idea has been done a couple of times...

mr.x
Activity Score 998
Forsbergs Skola
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