Agency Network: 
February 2012

Print advertisment created by Grey, Israel for Piaggio, within the category: Automotive.

You’re safe as long as you’re on it.

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Matanya Tal
Art Director: Shlomi Yerushalmi
Photographer: Yaron Izhakov
Account Manager: Dani Brande
Account Executive: Moran Gera

Comments (11)

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tamer samy's picture
tamer samy
Activity Score 681

there shouldn't be a motion blur..

thedesignaddict's picture
Activity Score 5403

Lame Photoshop.

Manoma's picture
Activity Score 1108

;-) Good visual...
less convinced by the words

Manoma's picture
Activity Score 1108

would be better if all the floor was wet...
i think.

kleenex's picture
Activity Score 50610

I agree.

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

The floor IS wet!... Look at the water puddle ... I liked it ... conveys the benefit and has a funny angle to it as well.. Nice ..

Amateur for life!

simonds08's picture
Activity Score 598

but if the whole floor was wet, it means the scooter was battling the same conditions as the rider and that the copy holds true in that you are safe so long as you are on the scooter.

Andrej Troha's picture
Andrej Troha
Activity Score 613


Andrej Troha's picture
Andrej Troha
Activity Score 613

Done a million years ago... it's sad you can't come up with anything fresh...

joelapompe's picture
Activity Score 3853
mr.x's picture
Activity Score 998

Seems that this idea has been done a couple of times...