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Guest's picture

very little thought in this ad...sorry O&M..no connection at all

Guest
Guest's picture

If you are smart enough to write a negative sentence and repeat it four times, then you are smart enough to figure it out the connection.

learn2think

Guest
Zulu's picture

This is a great, simple idea. For a very tough assignment (airline price deal.) Nice one. Very nice. Oh and, the cheesy-coolness of the shots is perfect. Awesome.

Zulu
Activity Score 84
Creative Director |

Saving my wit for the comments

backwords's picture

they're not that bad. nice idea me thinks

backwords
Activity Score 122
Graphic Designer
hero's picture

Phuket this ad. Well, not totally. I just wonder why bad english is continually preferred over a countries native language. I don't know much about Singapore, but if I wrote an ad in Spanish, let's say, I'd make damn sure to get the Spanish perfect. The line here just sounds unnatural.

hero
hero's picture

And yes, I realize the irony of making a typo or two in a post about bad English. Yikes!

hero
Guest's picture

I don't think it sounds unnatural.

Guest
lipsum's picture

i suggest you research before you comment.

english is the first language used in singapore.

lipsum
Jet Propulsion Lab's picture

I agree AND disagree with you.

Singapore's common/legal/first language IS English. And there's NOTHING wrong with the line here.
That said, I totally agree with your obsevation about rampant use of mangled English in ads that are created in non-English speaking countries and their citizens they're supposedly targeted at. I shouldn't be frustrated because I'm not their audience, but when they start showing up at prominant awards shows, I feel EXTREMELY ANNOYED and indignant.
This trend is particularly noticeable in European and Scandinavian countries (Germany, France, Sweden, Norway, etc.) and South American countries whose native languages are predominantly either Spanish or Portugese.
Most of the time it's easy to dismiss them as pure entertainment for us native English speakers and just laugh at them.
But I, like you, feel strongly that they should just stick to their own language and just concentrate on coming up with something that is smart and conceptual.
Good and simple ideas ALWAYS break through any language barrier in my opinion...

Jet Propulsion Lab
Activity Score 10679
Copywriter
popdistortion's picture

This is trash! And I mean it in a good way. Love the cheesy gradient. Oh, I don't see anything wrong with this line. Kindly explain. Maybe it's just interpretation.

popdistortion
Activity Score 1592
Zulu's picture

Sounds like English to me.

Zulu
Activity Score 84
Creative Director |

Saving my wit for the comments

KK's picture

Though it's not any fantastic campaign, but the ideas are still there. Maybe can improve on the visuals and come out wif better layout.

KK
Irina's picture

Simple and fun idea! LOVE it! 70's WAS cheap! =)

Irina
Activity Score 2
Marketing Manager
HelloBello's picture

Bad england speaking comments evry wear. ooppies.

HelloBello
Activity Score 14
RMIT university
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