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Superman

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by TBWA, Singapore for Photolibrary, within the category: Professional Services.

Caption

Meticulously indexed images.

Advertising Agency: TBWA/Singapore
Creative Director: Ng Pei Pei
Art Director: Ngai Arh Chun
Copywriter: Keith Kwek
Illustrator / Photographer: Photolibrary
Executive Creative Director: Graham Kelly
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Guest's picture

This is the ultimate anti-campaign. Dont you hate it when you´re looking for a certain picture but all you get is other crap which is far away from your search word?!

Guest
iswanda82's picture

good, not great but good

iswanda82
Activity Score 346
Art Director
ginu's picture

someone plz explain me this..

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

I think superman is supposed to be in the picture, but you can't recognize him.

The photo library even finds superman in this picture.

Would have been nicer with a visual clue of superman himself. And they should have emphasised the search prompt with more clarity, because at first I thought the library was called "Superman".

Guest
mpared's picture

i dont get it! WTF??

www.thecuriousbrain.com

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

blueturtles's picture

i like this one. could have been art directed better, but i like it. good idea guys.

blueturtles
Activity Score 239
Art Director at BBDO
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