Advertisement

Shhhhh..., 2

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

Production: Shootme.pl

Print advertisement created by Ogilvy, Poland for Philips, within the category: Electronics, Technology.

Caption

A simple shhhhh... if your lullaby fails. Hairdryers with built in shhhhh feature.

Advertising Agency: Ogilvy&Mather Advertising, Warsaw, Poland
Creative Director: Jan Majle
Art Directors: Dominik Przerwa, Joanna Biernacka
Copywriters: Marcin Nowakowski, Bartek Klimaszewski, Jan Majle
Photographer: Jacek Kołodziejski
Set decorator: Zuza Sowińska
Postproduction: OKO Piotr Hołubowicz
Art Buyer: Maja Dąbrowska
Log in or register to post comments

Highest Rated

whitekaras's picture

how careless and lazy you are if you put a hair dryer or a vacuum cleaner in a baby's bed.

whitekaras
Activity Score 115
Shawali's picture

Because leaving a hair dryer in a crib is super safe.......... Facepalm.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ivan's picture

Actually many parents do that. Even vacuum cleaners. It's white noise that help babies sleep. :)

ivan
Creative Director at Ads of the World
Shawali's picture

I stand corrected then. Typical non parent mistake I guess =)

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

Well now that you say that i like both ads a whole more than I did.

kleenex
Activity Score 52582
Web Designer/Developer
andylefty's picture

Well never seen that myself.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Richa Agrawal's picture

So you buy a hairdryer not because it blow dries your hair but because it helps your child sleep. Wow! And yes as Shawali said very safe for kids. Lol

Richa Agrawal
Activity Score 324
Copywriter
whitekaras's picture

how careless and lazy you are if you put a hair dryer or a vacuum cleaner in a baby's bed.

whitekaras
Activity Score 115
Rsha_D's picture

I get the white noise concept but still i don't think it's a reason anyone would WANT to buy a blow drier. at first i thought they are trying to say it's so quite it won't wake up ur sleeping baby. plus i think the blown powder looks like a ghost and it threw me off at first, i didn't get it. i think they're just trying to show that the blow drier is ON???

Rsha_D
Activity Score 9
Other
danielchapman's picture

wow what a weird proposition.

I'm not sure using an inside joke for the % of population of parents that use this method, is a good strategy to move your product.

Not to mention, you know... the danger of setting your baby's crib on fire while they sleep.

they wanted to be cute, but they crept across the line to creepyville.

danielchapman
Activity Score 292
Nike Diesel's picture

+1

Nike Diesel
Activity Score 13630
Art Director
adgoddess's picture

we're in the 10s now but this ad looks like it's been made in 1998

adgoddess
Activity Score 369
Advertisement