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It looks bigger

Agency Network: 
Published/Aired: 
December 2013
Philips Print Ad -  It looks bigger

Description

Print advertisement created by Ogilvy, South Africa for Philips, within the category: Health.

Caption

The benefits of trimming down-there-hair.

Advertising Agency: Ogilvy and Mather, Johannesburg, South Africa
Executive Creative Director: Mariana O'Kelly
Creative Directors: Mike Martin, Robyn Bergman
Art Director: Tammy Retter
Copywriters: David Krueger, Jordon Tryon
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NicoCiego's picture

Hahahahaha! I know optical illusions are pretty overused on print but this one actually made me laugh. Nice one.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
morse's picture

Optical illusion well used.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

habib79in's picture

Its interesting but I didn't get it..

habib79in
Activity Score 116
salil07's picture

Nicely done! Any extensions???

salil07
Activity Score 143
Creative Director |

Hand on my heart

mercedes's picture

Another testimony to the South African brilliance.

They should have gone for a 'Before' 'After' approach though. Reason being, since they've used optical illusion, people may not understand that there are two different entities out there.

Besides, the line could have been a little more straighter.

The thought is absolutely brilliant anyway!

mercedes
Activity Score 181
NicoCiego's picture

True. Before/After would seal the deal.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
ON's picture

Can't seem to get it

ON
Activity Score 134
Copywriter at Noah's Ark
iambusy's picture

Sarcasm works.

iambusy
Activity Score 2219
Copywriter |

busy.

R B's picture

ha ha ha ha! it definitely will look even bigger! :D

R B
Activity Score 314
Copywriter
Saand's picture

If you're a man there is no way you can't get it!

Saand
Activity Score 150
Copywriter
rmkida's picture

The copyright could've been way better! Only after ready the comments that I got the idea.

rmkida
Activity Score 369
Art Director |

See what I've done

faissalo's picture

This is for a razor not a trimmer. Just sayin...

faissalo
Activity Score 728
Art Director |

Nice init

Adliber's picture

Naught, or are those nuts, would be clean shaven. No?

Adliber
Activity Score 174
kilima's picture

Jordan Tryon's copywriting is sheer brilliance.

kilima
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