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Design the light you need, 1

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by DDB, Italy for Philips, within the category: House, Garden.

Advertising Agency: DDB Milan
Executive Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Elena Carella
Photographer: Giovanni pirajno
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Highest Rated

Guest's picture

This is a GREAT campaign.
fantini

Guest
Guest's picture

nice! great job

Guest
Wordnerd's picture

yeah nice one

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Classy! (And straight to product's benefit).

Guest
Guest's picture

Nice idea. nice ad. nice artwork, needs a better line though :)
Good job guys!

Guest
Guest's picture

Too literal. sorry guys.

Guest
Guest's picture

Sorry to ask this, I mean, you must be an expert, but... so what if it´s literal? Is it really a reason to diminish the effectiveness or quality of an ad? Wouldn´t it be a strength in some cases (such like this)?

Guest
Guest's picture

Why 3 ads to sell a pen?
How many pens do they have to sell to pay for this production?

Guest
Guest's picture

Are you a marketing man?

Guest
Guest's picture

Are you a marketing man?

Guest
Guest's picture

Are you a marketing man?

Guest
Guest's picture

The artwork es nice, but the idea... the creative concept, was not good.

Guest
Guest's picture

E l'idea dove è?

Guest
Guest's picture

L'idea sarebbe che siccome è una penna disegna la luce..

So literal.

Guest
Wordnerd's picture

the only literal thing here is the word 'design' in the headline. some of you guys really seem to have no idea what you are talking about.

the idea is "the light you need, when you need a light" and it's great. cheers

Wordnerd
Activity Score 6692
Copywriter
adrianapr's picture

This is a GREAT campaign. And it's very well executed.
Agree with Wordnerd 100%. Kudos, DDB Milan.

adrianapr
Activity Score 1254
Guest's picture

works, no matter what "experts say"

Guest
Guest's picture

Shining.

Guest
Guest's picture

really good, I like this subject more than the others

Guest
DarkSide's picture

Beautiful photos, and thats it. nothing more

DarkSide
Activity Score 1066
Other
Guest's picture

This is a GREAT campaign.
fantini

Guest
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