Agency Network: 
May 2012

Print advertisment created by JWT, Australia for Philadelphia, within the category: Food.

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Art Director: Hannah Smit
Creative Director / Copywriter: Jim Ritchie
Producers: Mel Meek, Liz Sheerif
Planner: Anuj Mehra
Retoucher: Marcus Thyer
Photographer: Emma Phillips
Typographer: Daisy Kannis
Print Producer: Miryana Velyanovski
Senior Account Director: Prue Tehan
Client Services Director: Peter Randeria
Stylist: Marc Wasiak
Production: Lizard Management

Comments (5)

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feysal's picture
Activity Score 2571

very nice photography and costume work..reminds me of pinup ads. i like the typography too

groovy baby!

sacrilegend's picture
Activity Score 3394

Art and idea are worthless. But that line... love it.

mystery-gal's picture
Activity Score 28

actually,,,,,i dont; get the ad,,,,,what;s teh connection between celery and a spoon? why would anyone use celery as a spoon?

sacrilegend's picture
Activity Score 3394

Many dips come form a cream cheese base. Celery, carrots and other vegetables are normally used as the things you dip.

I seriously love this line, haha.

samenshaw's picture
Activity Score 47

To use a healthy vegetable ( celery) as a spoon to feel less guilty by dipping it into traditionally fattening cream cheese...pretty straight forward