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Copy_Can's picture

Introducing? Pharmasave?

If you're going to walk your dog, make sure to pick up its shit.

Copy_Can
Crisp One's picture

the bags turn into dirt?

back to your thumbnails guy.....

notice no one put there credentials on this crap

Crisp One
Activity Score 2005
Other at New York
lizkis's picture

Yeah...see, that's what biodegradable stuff does. That's why they call it biodegradable. And the point is so that it doesn't spend 30 years sitting in a landfill. If you don't care, well...enjoy living on one in a decade. Bet that'll make your beer really tasty.

lizkis
lizkis's picture

Yeah...see, that's what biodegradable stuff does. That's why they call it biodegradable. And the point is so that it doesn't spend 30 years sitting in a landfill. If you don't care, well...enjoy living on one in a decade. Bet that'll make your beer really tasty.

lizkis
Crisp One's picture

oh, the concept was understood, just the execution was studentatious.

Before i rant, I would like the record to show that I am fully aware of my status as an asshole.

now, listen here hippy,I know, and everybody whos been to a Earth Day festival knows the reason you guys never get your message across is because you guys do one of two things when promoting, or educating you cause.

1. Scream your message to high hell, to the point you guys look like crazy people with tin foil hats
or
2. Ridicule someone who doesn't support you position on the matter.

Putting that enviromental stuff aside, lets say you invited a person you acts like this to a party, and they acted accordingly to the general hippy behavior model, after that person mingles at the party for a while and extrudes these qualities,that person would be a labeled as a dick, and an annoying one at that, and no one likes that guy at a party.

And that is why you guys will never get your environmentally charged point across, because you all a bunch of annoying dicks.

Crisp One
Activity Score 2005
Other at New York
Silver Surfer's picture

Not sure what people aren't getting. This is a good ad. Smart and simple.

Silver Surfer
Activity Score 28
Other
Luis Maram's picture

I work for a Corporate Social Responsibility firm. Advertising is not art; Advertising is not genial ideas to satisfy a bunch of critics; adv was made to persuade a segment. The ad works perfect!

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Crisp One's picture

ooooooh man, ill be sure to check out
the link to your blog for more exciting
realizations in the world of advertising.....jack off

its an online forum, where peeps can talk
shit behind a key board, and give props to
agencies whos work obviously kicks ass
because it shows they put in a valiant effort.

picking on this kinda stuff is what we do in
the meantime between those two activities :)

Crisp One
Activity Score 2005
Other at New York
Luis Maram's picture

uo, uo... it seems I have touched a sensitive area.
I remember you that ANYBODY can suscribe to Ads of the world, not only the "professionals."
And yes, you are welcome to my blog... anytime.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Crisp One's picture

keep jabbering....doesn't make my beer any colder

Crisp One
Activity Score 2005
Other at New York
Copy_Can's picture

When I buy $370 worth of condoms and a bottle of Nestea, you don't have to "persuade" me to use a plastic bag to take my shit home.

Copy_Can
GeorgeMo's picture

But you do have to persuade people to take a biodegradeable bag instead of a plastic one. And this ad's intent is to make you spend that $370 with Pharmasave instead of somewhere else.

I agree - it works. Could be more stylish for greater impact though.

GeorgeMo
Activity Score 14
Clean Air Gardening
Copy_Can's picture

Okay. Two things:

1. Is this ad trying to say that the bags they use at cash registers (after you make a purchase) are biodegradable? Or,
2. Is this ad trying to say that they now sell biodegradable plastic bags in boxes of, say, 80 count?

But really, it doesn't matter. The ad is still horrible.

Copy_Can
Tincho's picture

I think that the problem with this one is the Photography ----> because they wanted to show "SOIL" instead of "DIRT".

But it works. Its a simple idea. Its "ok".

Tincho
Activity Score 1093
Art Director
Indiana Journo's picture

The blank page works great for me.. I do wish the soil looked more decent though, and less like pooch poop.

Indiana Journo
Activity Score 26
Other at S.P.A.C.E. Advertising, Goa, India
philippertl's picture

I really like the idea.
But maybe the dirt should look grey - ashes to ashes?

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

manga's picture

just a white page would do better

manga
Activity Score 111
Publicis Yorum - copywriter
feel's picture

i saw some really good/better ads "against" bags non-biodegradable:
http://adsoftheworld.com/forum/exhibition/for_a_better_planet

deserve to be on front page... at least deserve more than this one here.

feel
Activity Score 168
GeorgeMo's picture

All of those ads give the false impression that biodegradeable plastic is leaky though. Doesn't that undercut the message?

GeorgeMo
Activity Score 14
Clean Air Gardening
sparky's picture

^^ agreed.

sparky
Activity Score 454
Copywriter at M&C Saatchi
renzz's picture

Why so literal?

renzz
Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

Folksy's picture

The bags break down. They're at Pharmasave. That's the message. The solution works.

Folksy
Guest commenter's picture

Yeah...see, that's what biodegradable stuff does. That's why they call it biodegradable. And the point is so that it doesn't spend 30 years sitting in a landfill. If you don't care, well...enjoy living on a landfill in a decade. Bet that'll make your beer really tasty.

Guest commenter
Guest's picture

I commented on the other Pharmasave ad - the transparent cut out bag - as being a smart ad. Really, I think it was. However, this one is kinda silly. Looks like either: dirt (the intended message), poo (not so much) or - my first conclusion - a pile from an ashtray. Not so good.

Guest
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