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Couple

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Print advertisement created by FabraQuinteiro, Brazil for Pfizer, within the category: Pharmaceutical.

Caption

Life without cigarettes? You'll barely notice a difference.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director / Copywriter: Bruno Cirello
Photographer: Getty Images
Retoucher: Fernando Vido
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Highest Rated

Guest's picture

more like a ad for a winter vacation down south I can't see what it has to do with champix

Guest
getconnected2001's picture

Nice back!

getconnected2001
Activity Score 987
Art Director at New Delhi
cherrydarling's picture

buuuu!!

cherrydarling
Activity Score 28
Copywriter
Absolut M's picture

good photo
just this

next!!!

Absolut M
Activity Score 1069
Marketing Manager
teenquey's picture

It is either the ad is translated inaccurately or the copy has completely fail this ad.

Without even being critical, my initial reaction of this ad was:
If smoking doesn't make any difference, then why should I quit? Is Pfizer trying to sell cigarette here?

teenquey
Activity Score 290
JWT
Guest's picture

more like a ad for a winter vacation down south I can't see what it has to do with champix

Guest
Guest's picture

A cigarette box in the left picture.

Guest
Jaideep Joshi's picture

A cigarette box in the left picture. but what to do with that? not clear.

Jaideep Joshi
Activity Score 15
Delhi
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