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Published/Aired: 
April 2008
Peugeot Print Ad -  Surf

Description

Print advertisement created by Euro RSCG, Argentina for Peugeot, within the category: Automotive.

Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Mariano Duhalde, Maximiliano Sanchez
Art Director: Ramiro Garcia
Copywriter: Alejandro Devoto
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robottttrockkkk's picture

la imagen esta chevre, hacer que parezca una pista con la tabla pero no entiendo por que quicksilver y peugeot? pueden explicar porfa?

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
iT-iS-i's picture

Two logos in one ad, wtf is this for quiksilver or peugeot?

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

ChuckNorris's picture

It's a special edition collaboration between Peugeot and Quicksilver called "206 quiksilver".

It has a different interior and other stuff.

ChuckNorris
Activity Score 834
Creative Director
jsptrck404's picture

ok, so your surfboard kind of looks like a road, and...?

jsptrck404
Activity Score 437
Art Director |

| think small |

sloppy4's picture

...and you drive off into the ocean and sink to the bottom in your peugeot 206 wishing you bought a boat instead.

sloppy4
Activity Score 1492
sumsum's picture

hahahaha

sumsum
Activity Score 613
copywriter
FlyingDogs's picture

Hahahahaha!!!

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

FlyingDogs
Activity Score 968
Copywriter
ivancapo's picture

It's a white periscope made of lego block over a blue surface also made of legos, and? Your comment was really stupid dude

ivancapo
Activity Score 88
Art Director
Un Jorgito's picture

Es un modelo especial del 206 con Quicksilver, con más onda (creo, porque ese auto ya la tiene), ideal para rajarse a playa y que no te importe nada, ser surfer de la vida.

Un Jorgito
Activity Score 2
Biedermann Publicidad
ponteaqui's picture

o ser surfer de la "via" ,

ponteaqui
Activity Score 18
director creativo
Dick Huges's picture

Something that looks like something... this is so 90s

Dick Huges
Activity Score 937
Copywriter
adrianapr's picture

besides it's 90s and means nothing...
is it just me or the photoshop work sucks (the art direction sucks, but the photoshop is REALLY bad...)?

adrianapr
Activity Score 1254
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

rcantalice's picture

don't like it. Old....

rcantalice
Activity Score 37
Art director
nikinio's picture

En el año 1993 era ganador de un Lápiz de Oro y estábamos todos muy contentos.

nikinio
Activity Score 116
DC |

Sugar my idea DD!

phoamcor's picture

fail

phoamcor
Activity Score 1284
alejoserrano's picture

Nice ad!

I don´t understand why all the people critizise the "Old School", who determines that?

When you say just "bad", show some of you job, then, well see!

alejoserrano
Activity Score 24
Copywriter at REINV3NT Publicidad
EGGO's picture

How about you tell us why it's good?

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Pogi5's picture

Sweet amphibious car ftw lol!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
kanja's picture

Bored.

kanja
Activity Score 100
Client Servicing
pixelbomb1's picture

no waves. that surfboard is old. yellowish

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

BOOBJOB LOOBCANNON's picture

This is terrible. A confusing message. What the f*ck is it trying to say?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

sodomy's picture

It was done by Jeep. I think

sodomy
Activity Score 262
student academy of art university [advertising]
kurtberengeiger's picture

A relevant message might help make this worthwhile.

kurtberengeiger
Activity Score 7323
Copywriter
benjaminbrown's picture

what is it? A big surf board? is the car on the surf board? Wow! is that it? Why is it on the surfboard? Where is it going?

It's like the bible, so many unanswered questions.

In that respect it's biblical, in others, it's utterly shit, if it didn't say 'Surf' at the top I'd have had no clues.

benjaminbrown
Activity Score 439
Creative Director
EMN's picture

As a surfer I love this- great for Quicksilver.
Doesn't do anything for Peugeot.

EMN
Activity Score 2
Ad Ease
sold's picture

first of all: they surf in argentina?

if i dont read the ren.zo comment i never get the surfboard as a road... white road?

bad bad bad

sold
Activity Score 3305
Copywriter
rambambiro's picture

Yeah, look outside your country man, surf is not just california and autralia. Argentina have 6.816 km of surfable coast.
And if you don't know the existance of the product is obvious that you would not understand the ad.
Beside of that I like it

rambambiro
Activity Score 57
Art Director
sold's picture

sorry, man, i never heard anything or any name of argentina's surf.
thanks for information about the coast.

and i know about the product, i just dont saw the surfboard as a road (the great point of the ad, no?), after i saw the ren.zo comment i got that part, but i still wonder where is a white road anyway...

sold
Activity Score 3305
Copywriter
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