Retouch, 1

Agency Network: 
September 2008

Print advertisment created by BETC, France for Peugeot, within the category: Automotive.

If the 407SW has exceptional road-holding, it is because we push perfectionism that little bit further.

Advertising Agency: betc, Paris, France
Creative Director: Remi Babinet
Art Director: Eric Astorgue
Copywriter: Jean-Christophe Royer
Photographer: Markus Wendler

Comments (4)

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kurtberengeiger's picture
Activity Score 7323

Perfectionism? These look like pretty normal AD comments to me.
And while I'm at it, that line has definitely lost something in translation.

xuaved devaux's picture
xuaved devaux
Activity Score 20

'Normal', that's what you lost in translation. See the other Peugeot ad comments for an explanation.

This one? Exactly the same sentiments but who let the terminator filter loose on the side of that car?
Looks like chrome - I expect it's not.

sneakyhands's picture
Activity Score 1857

a carbuyer is already aware of imperfection, pointing out that you're not doing your job might make them ask where else this brand is cutting corners.

iT-iS-i's picture
Activity Score 1721

"If" ?!, seems that they're a bit unsure of their claim. And themselves...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::