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Lazy Hippo

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Other Additional Credits: Post: Eli Leibo

Print advertisement created by Saatchi & Saatchi, Denmark for Peugeot, within the category: Automotive.

Caption

Bring Your Peugeot Back With Service 5+

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul
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Highest Rated

Guest's picture

Don't get it and don't like the tipography, but the technique applied by de suit man it's suprb.

Guest
Guest's picture

don't get it ...

Guest
LeeHarvey's picture

Must be some Danish expression. Hello Danmark, please explain!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

You may be right. If it isn't, it seems a bit derogatory to the brand. Peugeot running ads showing its cars as 'lazy hippos'?

Guest
Grace's picture

Maybe because the damn things don't work... lol

Grace
Wordnerd's picture

totally don't get this. what's service 5+? and why animals?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

and why big size and stupid eyes too?

Guest
Guest's picture

maybe peugeot cars without a proper assistance seem old, lazy and heavy animals. i don't think there's another way to understand the idea. any suggestion?

Guest
pindaro's picture

it may be that your car turned into an obese animal because it was not serviced by 5+.... i guess.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Wordnerd's picture

actually PEUGEOT cars turns into obese lazy things. all other carbrands in the campaign seem to be shiny and working without that glorious whatever service 5+

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Don't get it and don't like the tipography, but the technique applied by de suit man it's suprb.

Guest
Guest's picture

this ads are veryyyyyy wrong, showing good car, and a shit peugeot like lazy animals.... you're selling the service, but telling everyone that's the car is a crap.

Guest
Guest's picture

don't get it ...

não quero isso

Guest
Guest's picture

that's pretty funny. not that the idea works but it's so lame that you gotta laugh. i mean, look at those eyes!

Guest
Guest's picture

Bring Your Peugeot Back - its under the hippo?

Guest
Guest's picture

Peugot is active-strong lion but now it's only lazy animal. I guess.

Guest
Guest's picture

Thanks, that clarified it for me.
The "blue lion" needs to be looked after by franchised mechanic, right?

People from regions where Peugeot cars are not sold will hard to understand this one.

Guest
Guest's picture

Dont get the meaning of the ad, maybe wrong approach from a marketing point of view if its the peugeot turning into a lazy animal. However, the animals look fantastic!

Guest
Guest's picture

Hi I'm danish the idea is.................................................................................................hmmm I don't get it

Guest
Guest's picture

May that hippo was other branded car but not peugeot.
(other branded car was dump!"

Guest
muralyst's picture

wooow intelligent!

muralyst
Activity Score 12
Art Director
Osama Nofal's picture

huge

...
rebranding for Peugeot!!
http://brandingbook.blogspot.com/

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

atb2005's picture

In general, I love Scandinavian advertising, but this campaign is indeed a bit of a puzzle. I don't think that the hippo is lying on top of the car. Look at the "tired dog" image first; no signs of a car underneath. Probably the car turned into a giant out of shape animal because it hasn't been taken care of or because it's become too old. Service 5+ meaning service for cars older than 5 years?? Why would anyone's car look like that after just 5 years of use..

atb2005
Activity Score 13557
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