Hibernating Bear

Agency Network: 
August 2009


Other Additional Credits: Post: Eli Leibo

Print advertisement created by Saatchi & Saatchi, Denmark for Peugeot, within the category: Automotive.


Bring Your Peugeot Back With Service 5+

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul
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Guest's picture

maybe it's an ad for a bicycle.

Guest's picture

very nice ad

Guest's picture

what's the idea?

Blashyrkh's picture

The man's shadows are in wrong direction. And his hand, he have something on his hand but it looks like is telling the boy not to move. How come one of the major elements is neglected?!

Activity Score 32890
Art Director
slowrider's picture

could be the car key

Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Blashyrkh's picture


Activity Score 32890
Art Director
Guest's picture

That's not the point in this website. It's about ideas in advertsing, not a photoshop forum.

adimstudio's picture

.. I can not believe that someone has paid for this print adv !! .. the art direction and the artwork are not good ..

Activity Score 83
Art Director at Art Director / ADIMSTUDIO SRL (ITALY)
Grrrr's picture

Agree. Something smelly about this.

Activity Score 1961
Guest's picture

I'm sorry but these ad's are really bad. the artwork is horrible, there are so meany photoshop mistakes there is too meany to list. I dont understand the big eyes on the animals. and I really dont understand the ads over all.

Guest's picture

maybe it's an ad for a bicycle.

Guest's picture

it's a out servicing a car that's not it's normal a bear with a sore foot? Like a big lazt dog....metaphors for a not so perfectly running car!!
Not hard to get people....nice work

Guest's picture

eerrrr nice work? no way.

And no, to me, the metaphors are not easy to get. Heck, to me, a metaphor "is a figure of speech concisely comparing two things, saying that one is the other" (ty wiki).
So, I don't think a bear, dog whatever u want, being lazy is a simple and common "truth" that you can exploit. Not to mention the other branded cars who obviously are just fine and dandy without the plan...

Like I said, I don't get it.

just write's picture

that's damn funny... i think this is nice..

just write
Activity Score 651
Copywriter at Banyantree communications
Muhammad Imran's picture

shadows are nicely done, nicely controlled lighting and a perfect resemblance... well done

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

kurtberengeiger's picture

I want to like these adverts, but I just don't get 'em... Sorry.

Activity Score 7323
Hellen's picture

hahahah muito bom!

Activity Score 18
Osama Nofal's picture

great one

rebranding for Peugeot!!

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

Guest's picture

haha it looks like someone i know

Guest's picture

impossible to understand

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