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Hibernating Bear

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Other Additional Credits: Post: Eli Leibo

Print advertisement created by Saatchi & Saatchi, Denmark for Peugeot, within the category: Automotive.

Caption

Bring Your Peugeot Back With Service 5+

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors: Rasmus Petersen, Lasse Hinke
Copywriter: Kristian Eilertsen
Photographer: Thomas Juul
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Highest Rated

Guest's picture

maybe it's an ad for a bicycle.

Guest
Guest's picture

very nice ad

Guest
Guest's picture

what's the idea?

Guest
Blashyrkh's picture

The man's shadows are in wrong direction. And his hand, he have something on his hand but it looks like is telling the boy not to move. How come one of the major elements is neglected?!

Blashyrkh
Activity Score 32890
Art Director
slowrider's picture

could be the car key

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Blashyrkh's picture

LOL

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

That's not the point in this website. It's about ideas in advertsing, not a photoshop forum.

Guest
adimstudio's picture

.. I can not believe that someone has paid for this print adv !! .. the art direction and the artwork are not good ..

adimstudio
Activity Score 83
Art Director at Art Director / ADIMSTUDIO SRL (ITALY)
Grrrr's picture

Agree. Something smelly about this.

Grrrr
Activity Score 1961
Illustrator
Guest's picture

I'm sorry but these ad's are really bad. the artwork is horrible, there are so meany photoshop mistakes there is too meany to list. I dont understand the big eyes on the animals. and I really dont understand the ads over all.

Guest
Guest's picture

maybe it's an ad for a bicycle.

Guest
Guest's picture

it's a out servicing a car that's not it's normal self....like a bear with a sore foot? Like a big lazt dog....metaphors for a not so perfectly running car!!
Not hard to get people....nice work

Guest
Guest's picture

eerrrr nice work? no way.

And no, to me, the metaphors are not easy to get. Heck, to me, a metaphor "is a figure of speech concisely comparing two things, saying that one is the other" (ty wiki).
So, I don't think a bear, dog whatever u want, being lazy is a simple and common "truth" that you can exploit. Not to mention the other branded cars who obviously are just fine and dandy without the plan...

Like I said, I don't get it.

Guest
just write's picture

that's damn funny... i think this is nice..

just write
Activity Score 651
Copywriter at Banyantree communications
Muhammad Imran's picture

shadows are nicely done, nicely controlled lighting and a perfect resemblance... well done

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

kurtberengeiger's picture

I want to like these adverts, but I just don't get 'em... Sorry.

kurtberengeiger
Activity Score 7323
Copywriter
Hellen's picture

hahahah muito bom!

Hellen
Activity Score 18
Osama Nofal's picture

great one

...
rebranding for Peugeot!!
http://brandingbook.blogspot.com/

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

Guest's picture

haha it looks like someone i know

Guest
Guest's picture

impossible to understand

Guest
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