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Published/Aired: 
November 2008
Peugeot Print Ad -  HD

Description

Print advertisement created by Euro RSCG, Czechia for Peugeot, within the category: Automotive.

Caption

Peugeot invites you for a tour of French cinematography.

Advertising Agency: EURO RSCG Prague, Czech Republic
Creative Director: Dejan Stajnberger
Art Director: Pavel Slovacek
Copywriter: Zdenek Maly
Designer: Anna Barton
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Sazarret's picture

Nope.

Sazarret
Activity Score 130
McCann Erickson Bolivia
STRTLRS's picture

Why nope? Maybe 'cause you didn't think of it? I think this is genius.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Sazarret's picture

Maybe you're seeing something I don't, but I see a couple of tires placed with the wrong perspective and size relation over a digital projector (that -of course- do not project film), all trying to emulate a film projector for the festival. I think there's a decent copy there and there's also an idea, but I think it's an old resource and kind of first idea.
Please correct me if I'm wrong.

Sazarret
Activity Score 130
McCann Erickson Bolivia
Guest commenter's picture

Its because of nitpicky S.O.A.B like you who always spoils the soup
an idea is an idea, if its good, appreciate it, it might be subtle, but it worked.
The execution is on the latter, if people understand it immediately, what's the point of picking out little technical faults that makes no differences?

Guest commenter
Davosk's picture

How do you come to the conclusion that it's a digital projector? If you care to look closer, it is all made up of parts of a car. Engine, headlight and wheels. The latter is the most obvious and kind of makes the other parts secondary at a glance. That's my only crit of a so so execution.

Davosk
Activity Score 4815
Art Director
STRTLRS's picture

No correction needed, everyone's entitled to their opinion. This is merely an awareness ad that says "we support the film festival" and instead of slapping a car on there and saying "buy our car" they opted to do something more creative that speaks to the film community. Again, I think this is great stuff. Done or not.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

elgrecones's picture

i just wonder why we criticise the work here only in our point o view as creative/art directors, designers.

In some kinda way, wer'e the only ones who knows if the ad is nicelly done or not in the photoshop...

the average consumer does not see this kind of thing...

when the concept is good... fuck the art...

in this case, its good concept, beautiful art and i bet its going to hit the target in the face, in a really diferent way...

STRTLRS , this comment is not for you...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
jai hind's picture

lets see what you have done in life, its easy to say nope than to create it buddy

jai hind
Activity Score 356
Art Director |

jai hind
art director

kurtberengeiger's picture

I like the idea, and agree that the execution could have been somewhat better. But it still works.

kurtberengeiger
Activity Score 7323
Copywriter
jsantanaxp's picture

interesting concept.
i like.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest's picture

I dont like too, bad execution, first idea im sure! Bad art direction, the tires could be in diferent positions...

Guest
Guest commenter's picture

very bad.

Guest commenter
pink's picture

i can't understand what's the concept talking about?!

pink
Activity Score 21
dentsu.vn
Rogers's picture

i think it's nice. wheels and engine combinat into projector. when you drive in the car you can feel like a director,the passengers will feel they were audiences.

Rogers
Guest commenter's picture

If first idea is the best oe, y ot pursue it? i think its nice.Not exceptionally brilliant though.

Guest commenter
Rogers's picture

u r professionals, think about the customer,please

Rogers
Guest commenter's picture

Another "something that looks like something else"? That's very late 90s. Come on guys. It's old and ugly.

Guest commenter
federo's picture

USED

federo
Activity Score 781
advertising agency
RM's picture

Brilliant idea, well done. Simple, clever and to the point

RM
Activity Score 419
Copywriter
Roger Daly's picture

Well said, RM.
Gives me the warm and fuzzies for the brand.
Job done.
(Had all your shots yet, RM?)

Roger Daly
Activity Score 355
ninjak's picture

I like the art. and the idea is good enough to deliver the simple message.

ninjak
Activity Score 76
Guest commenter's picture

I like it!!! a lot!!

Guest commenter
capywriter's picture

Nice simple idea on the subject!

capywriter
Activity Score 5512
Copywriter at Freelance
Guest commenter's picture

Isn't all the buzz around just becouse it's just another idea made for award shows?
Yes, it is very straight forward - that makes it little bit dull and leaves you with the feeling "i have seen this type of ad before" especially in nineties - back then it would be very good. It is not bad, but today viewer deserves more crafty executions. But still the strange taste of award shows guys.

Guest commenter
Guest commenter's picture

ARE YOU SERIOUS GUYS WITH THIS AD... IMEAN, WHEELS OF CINEMATOGRAPH MADE BY CAR WHELLS... DAMN!

Guest commenter
dans-hq's picture

Love it! Well done!

dans-hq
Activity Score 40
Graphic Designer at http://www.estates-law.co.uk |

Do not follow where the path may lead

Go instead where there is no path and lead a trail

Ralph Waldo Emerson

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