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Einstein

Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by Euro RSCG, France for Peugeot, within the category: Automotive.

Caption

Einstein also had a big forehead.
Peugeot BB1.0 emission, 2.50m, 4 seats.

Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier
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Brain-Art's picture

Like the copy

Brain-Art
Activity Score 1101
Graphic Designer
alejulimaty's picture

best of all

alejulimaty
Activity Score 842
brother buenos aires
WillyLatasa's picture

Like the car!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

silvi's picture

This is an ugly car!

silvi
Activity Score 4172
Copywriter
thedesignaddict's picture

It's so hard to get over how ugly that car is...

That being said, I like the line.

thedesignaddict
Activity Score 5403
Art Director at Freelance
mark3r's picture

NO. Why make an excuse for how the car looks??? NO people! Go back to advertising school! Pathetic in my personal opinion.

mark3r
Activity Score 1949
Art Director at Scout
Roger Keynes's picture

Deceptively (for some) cute line.
But yes, ugly car.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

xcreativity's picture

ahahah best of the series. good one.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

cruzialx's picture

Great copy

cruzialx
Activity Score 194
Affinity Express Inc.
sush's picture

yep d car is ugly alright but i lik d direction used to push it, maks me want to buy the car.lol

sush
Activity Score 566
creative writer and organizer |

sue

jimmymars's picture

Haha, disarming copy.

And i quite like the car actually.

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
CUTIEPIE's picture

Guuuyys that car is so cute you should see it!!! its so funny check it out!
http://www.youtube.com/watch?v=r5-1CbXvC8I

CUTIEPIE
Activity Score 347
kagzmainah's picture

why the poor thing have to be so ugly?

kagzmainah
Activity Score 631
Graphic Designer
anHiiieeta's picture

sexiest campaign. i am madly in love with it :)

anHiiieeta
Activity Score 328
Art Director
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