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Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Euro RSCG, Chile for Peugeot, within the category: Automotive.

Advertising Agency: Euro RSCG Santiago, Chile
Creative Director / Copywriter: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Illustrator: Chamo
Photographer: Juan Pablo Montalva
Executive Creative Director: Juan Ignacio Baraona
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Highest Rated

BrownSugar's picture

Someone needs a hug

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

corporal_hicks's picture

Liked it, very well done.

corporal_hicks
Activity Score 365
Art Director
alfredo's picture

These ads are great. Love them.

alfredo
Activity Score 558
Art Director
comAd's picture

Beautiful mind.

comAd
Activity Score 162
Copywriter
Twinsen1201's picture

The best resource for acceleration I´ve seen.

Excelente.

Twinsen1201
Activity Score 50
Creative Director
yourdaddy's picture

yeah me too...its perfect

yourdaddy
Activity Score 26
pentagrama publicidad
esteb's picture

Simply great,

esteb
Activity Score 673
art
Saltinass's picture

Great ads!
Loved them.
Congrats.

Saltinass
Activity Score 48
Copywriter
Pogi5's picture

Yup these ads are fantastic. Visuals are great! Chi chi chi le le le viva chilean ads!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
Vicomte's picture

Love it, love it, love it. Why french agencies can´t do that for french autos??!!

Vicomte
Activity Score 287
Copywriter at Copywriter
A.G. Pennypacker's picture

I admit I'm totally unfamiliar with this car so perhaps this models' reputation for acceleration is already well established. But for these to work with the average consumer, the car needs to already have a reputation for get up and go. Otherwise I think these ads need some kind of copy line.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
BrownSugar's picture

why stop there? why not a breakout box with the car shot and a promotional sale price. Plus add the website and a 1800 number to call for enquiries.

The point for this ad is the acceleration, and how mesmerising the car is. regardless if you've even heard of it before. you get it. at least most of us did.

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

yourdaddy's picture

best idea for quick reaction ever...congratulations

yourdaddy
Activity Score 26
pentagrama publicidad
scarfinati's picture

thats how you SHOW the benefit

scarfinati
Activity Score 843
Art Director
johnston's picture

Love it. Not familiar with the car, so it took me a second. But once I got it, I GOT it.

johnston
Activity Score 144
Copywriter
FlyingDogs's picture

Woah! Love this one!

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

FlyingDogs
Activity Score 968
Copywriter
crazydave's picture

i don't get this at all. Are you saying the car has stopped inside the living room? what the hell is going on??? one of the most confusing ads i've ever seen on here. bad.

crazydave
Activity Score 114
crazydave's picture

okay i know what you're trying to get at. but it's so confusing. no one will ever get the fact that these animals are still looking at the car and the driver has managed to get right next to them without them noticing. it's such a far gap. sorry. i get ads and this one is confusing.

crazydave
Activity Score 114
BrownSugar's picture

That is so Sad

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

Fabian Kirner's picture

Yes it is! Oh my god!

Fabian Kirner
Activity Score 270
Creative Director
Jet Propulsion Lab's picture

It reminds me of that funny Honda Fit tv spot from a little while ago with the line "Cat-like reflexes."
A simple "0-60" acceleration line and the consumers would appreciate and get this ad even quicker.

Jet Propulsion Lab
Activity Score 10679
Copywriter
scarfinati's picture

“but it's so confusing. no one will ever get the fact that these animals are still looking at the car.”

Has nothing to do with them looking at the car. Whoever said that is wrong. Its all about “giddy-upidness” A balloon pops and the rabbit is off. 0-60 hops per second if you will

scarfinati
Activity Score 843
Art Director
ivan's picture

Yes, that's how i understood it as well. If you ever seen a car rushing away, you know what this ad is about.

ivan
Creative Director at Ads of the World
Fabian Kirner's picture

Cannes 2008!

Fabian Kirner
Activity Score 270
Creative Director
yourdaddy's picture

NO ANIMAL IS LOOKING NOTHING...ITS ALL ABOUT REACTION! like from 0 to 100 in 7 seconds

yourdaddy
Activity Score 26
pentagrama publicidad
CHAQUETERO 2.0's picture

I like the animals, animals are so cute!!!
go guys, nice ad!!!

CHAQUETERO 2.0
Activity Score 25
junior |

Soy chaquetero y qué?

valhallenx's picture

chaquetero, get your black ass outahere!

valhallenx
Activity Score 92
Copywriter
yourdaddy's picture

got lots of sense if you understand the idea...its all about quick reaction like a scared cat, pidgeon or hare...come on...so simple...so good...so new....i LUUUUUUV IT

brilliant art and idea

yourdaddy
Activity Score 26
pentagrama publicidad
Temple's picture

Who are you kidding? Since when is a Peugeot 207 famous for its acceleration? I can name a few reasons for a 207 being famous:
* Famous for breaking down with no obvious reason
* Famous for worst after sales service
But famous for its acceleration? Oh, Porsche are already shitting their pants. And what with everybody here understanding the ad, as if they all owned a FTL 207?

Temple
Activity Score 11341
Creative Director
BrownSugar's picture

Someone needs a hug

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

Diego Jarrin's picture

nice nice nice

Diego Jarrin
Activity Score 57
Creative Director
Rog's picture

BAM!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

BrownSugar's picture

Boom!

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

misterwiebe's picture

Unfortunately this idea has already been done years ago by Volkswagen as a TV commercial.

http://www.youtube.com/watch?v=IJC-HiMnp8E

misterwiebe
Activity Score 50
amsterdam73's picture

not exactly the same. The VW commercial says 'eager', these ads say 'rapid reaction'.
BTW, I would have liked the ads to have some sort of line explaining that. I didn't understand right away (perhaps because I don't have the 207 RC in my head as a fast car that reacts instantly)

amsterdam73
Activity Score 374
Copywriter
Fabian Kirner's picture

What the hell are you talking about. That´s a totally different idea!

Fabian Kirner
Activity Score 270
Creative Director
Wordnerd's picture

Say whaaat? that is redicolous and has nothing, absolutely NOTHING to do with these ads

Wordnerd
Activity Score 6692
Copywriter
yourdaddy's picture

...theese GREAT ads!

yourdaddy
Activity Score 26
pentagrama publicidad
adrianapr's picture

veeeeeeery good.
original, fresh, smart, tells you a story... a funny one!
kudos

adrianapr
Activity Score 1254
Neville Jackson's picture

There are at least 4 instances of a famous three letter word in the water, all running diagonally parallel to each other.

And there's another in the cat.

This is genius.

Neville Jackson
Activity Score 4
Administrative
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