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Published/Aired: 
April 2008
Peugeot Print Ad -  Cat

Description

Print advertisement created by Euro RSCG, Portugal for Peugeot, within the category: Automotive.

Caption

Choose the original. Take your Peugeot to Peugeot.

Advertising Agency: EuroRSCG, Lisbon, Portugal
Creative Director: José Alfredo Neto
Art Director: Sofia Silva
Copywriter: Filipa Silva
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pierrelastname's picture

nothing...

pierrelastname
Activity Score 2869
Copywriter
Audrius Kubrik's picture

doesn't peugeot have money at least for a real cat-clothes designer, if not, i'm afraid i have to say this, computer designer/agency?

harsh?

i get the idea, which is dubious, but there's just not enough work put into it.

Audrius Kubrik
Activity Score 828
Vilnius
gdkid2004's picture

I like it, people want their cat to dress nicely, but end up looking like a stupid lion looking cat (very cute tho).

the point is to emphasize the suitable operator
_______________________________
Design has to work, art doesn't.

gdkid2004
Activity Score 24

_______________________________
Design has to work, art doesn't.

Audrius Kubrik's picture

don't go to the fake lion, ok , we all get it, but this frankenstein of photoshop and petshop is rather freaky and not cute to me.

Audrius Kubrik
Activity Score 828
Vilnius
Guest commenter's picture

Totally.

Guest commenter
Frits Harkema's picture

I have never seen a fake Peugeot dealer. Do they do that, in Portugal?

Frits Harkema
Activity Score 713
Antwerpen
capywriter's picture

It's not talking about fake Peugeot dealers, just about all those garages that are not connected to a specific car brand and usually work a lot cheaper, because they don't use the original parts...
Don't like the ad though, not at all

capywriter
Activity Score 5509
Copywriter at Freelance
sumsum's picture

well i think the line doesn't serve the idea very well but i like the visual-IDEA (not commenting the artwork)...

cute somehow...

sumsum
Activity Score 613
copywriter
elgrecones's picture

what a lame photoshop work in there... sorry... there mighty be a good ideia in... but the excution fucks it all up...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
fifilo's picture

Reminds me of the ZOO ads.

fifilo
Activity Score 74
Art director
STRTLRS's picture

It's fake/student/spec

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

simon.gross's picture

Good idea here.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
anima_lw's picture

May be better from art or story any more.

anima_lw
Activity Score 5
Art Director
shaft_drive's picture

Yeek. I had the same idea some time back. Didn't get into production. Sure glad it didn't now. :-)

shaft_drive
Activity Score 273
Creative Director
panasit's picture

I'll disagree with you all and like this.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

hyperbrand's picture

Big fan of euro, and this little piece from Portugal is awesome.

David S.
HB

hyperbrand
lia5583's picture

So sorry but... i LOVE IT!!!!!!!!!!!!
It´s so cute!!!

lia5583
Activity Score 26
publicist |

lia5583

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