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Whales

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by Saatchi & Saatchi, Brazil for Petrobras, within the category: Industrial, Agriculture.

Caption

One life depends on another. Petrobras marine biodiversity Pprogram.

Advertising Agency: F/Nazca Saatchi & Saatchi, Rio de Janeiro, Brazil
Creative Directors: Fabio Fernandes, Carlos Di Celio
Art Director: Alessandra Sadock
Copywriter: Rafael Genu
Photographer: Platinum
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Highest Rated

Dzsoi's picture

I see no dependence on the visual.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
xcreativity's picture

worst ad of the series in my opinion

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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CopyRight's picture

best one of them

CopyRight
Activity Score 713
Phil Lestino's picture

It is neither. The one with the dolphins is the worst as it is impossible for any person to leap out of the water like a dolphin.
The other two are entirely possible but vastly boring.
This series seems to go against the sentiments that petrobras wants us to believe in..
I wonder how many trees were wasted in the printing of this ad.

Phil Lestino
Activity Score 1684
Phil Lestino's picture

It is neither. The one with the dolphins is the worst as it is impossible for any person to leap out of the water like a dolphin.
The other two are entirely possible but vastly boring.
This series seems to go against the sentiments that petrobras wants us to believe in..
I wonder how many trees were wasted in the printing of this ad.

Phil Lestino
Activity Score 1684
monsieurange's picture

This campaign is boring. Not emotive.

monsieurange
Activity Score 520
Creative Director
Imagepro's picture

It would be great to swap out the whales with hungry sharks!

Imagepro
Activity Score 112
Art Director
Dzsoi's picture

I see no dependence on the visual.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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