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Agency Network: 
Published/Aired: 
October 2013
Description: 

Print advertisment created by Y&R, Brazil for Petra, within the category: Alcoholic Drinks.

Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Directors: Rui Branquinho, Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Rafael Merel, Marcelo Fedrizzi
Copywriters: Pedro Guerra, Rafel Merel
Art Director: Tiago Marcondes

Comments (4)

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GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Nice twist on the always boring packshot. Great illustration, too.

Mongoose's picture
Mongoose
Activity Score 4961

Woooooow! This is something fresh!

Make the logo Bigger and the black, Darker!

mister_craft's picture
mister_craft
Activity Score 29

nice!

rmkida's picture
rmkida
Activity Score 369

"Innovation". That's the word!

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