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Josephine

Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by Euro RSCG, France for Petit Bateau, within the category: Fashion.

Advertising Agency: BETC EURO RSCG, Paris, France
Art Director: Florence Belisson
Copywriter: Véronique De Surmont
Art Buyer: Isabelle Mocq
Photographer: Benni Valsson
Retouching: Spark Link
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Highest Rated

Guest's picture

??????????????
Plzzzzzz explain!!!

Guest
luispiter's picture
luispiter
Activity Score 2756
comunication
Guest's picture

??????????????
Plzzzzzz explain!!!

Guest
Guest's picture

it says "for always" -- shirt is ok for all ages

Guest
Guest's picture

ich verstehe das nicht :(

Guest
Dortaduke's picture

is not very creative

Dortaduke
Activity Score 3
NatalieM's picture

At first I thought they were supposed to be the same person, showing a brand lover as a child and then as an adult. Then I realized they are two different people. And the message became a lot weaker.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Petit Bateau is initally a kids brand. They are doing clothes for adults as well now. The whole pund is on the age, that is not in years but in months. It show that the adults are just big kids that will always wear this brand.

Guest
Guest's picture

aaaaah, the french. why translate to english when everybody else does? nono, we're french, we're so above that.

Guest
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