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#BanTheExploit - Wool

Campaign
Published/Aired: 
July 2017

Description

Every year, millions of animals are killed for the clothing industry—all in the name of fashion. Realizing people follow trends blindly, we created a print campaign that opens your eyes with a very simple yet powerful message.

Print advertisement created by Miami Ad School, United States for PETA, within the category: Public Interest, NGO.

Caption

Wool is inhumane.

Advertising School: Miami Ad School, New York, USA
Creative Director: James Wohl
Art Director: Nelson Lopes
Copywriter: Shreya Nair
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