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Agency Network: 
Published/Aired: 
October 2010
Perth Zoo Print Ad -  Giraffe

Description

Print advertisement created by The Brand Agency, Australia for Perth Zoo, within the category: Recreation, Leisure.

Caption

Springtime has come to the Zoo

Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Garry Horner
Art Director: Rikki Burns
Copywriter: Josh Edge
Producer: Philipa Groom
Account manager: Sharon Chalwell
Production company: Cream Studios
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Guest's picture

Looks like the front legs are crossing over. A bit weird.

Guest
morse's picture

I don't understand the idea here.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Great, it's amazing artwork.

Guest
Roger Keynes's picture

Cutesy art. Cutesy idea.

Unless it's for GIRAFFE TAMPONS!!!!???

Noooo, it's not for giraffe tampons. :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

spanish eyzzz's picture

mmm ... is this giraffe pregnant ?????? ... what is the idea !! they get pregnant in summer or something ??

spanish eyzzz
Activity Score 8
Graphic Designer
andyStock's picture

That giraffe just looks wierd. And what is the message?

andyStock
Activity Score 666
shahidali's picture

The giraffe is hopping and dancing cause spring has come. Not a world changing idea but pretty clear to me unless i'm wrong. Children should like the visual.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

D.B.'s picture

I thought it was pretty clear too, cute visuals to match that will appeal to the young ones.

http://adsoftheworld.com/media/tv/alcohol_think_again_spread

D.B.
Activity Score 66
Guest's picture

a giraffe cant bend its legs like that. Just search on Google images under Giraffes drinking at water

Guest
HappyHour's picture

that is one creepy looking giraffe. if i was a kid those crab legs would give me nightmares

HappyHour
Activity Score 2381
AssassinX's picture

I'd love to know why this one got such a high mark.

AssassinX
Activity Score 1329
shaun1800's picture

@ guest, a giraffe can't bend its legs? Yeah see this is an ad...things are possible that aren't possible in real life. It's cute but not amazing.

shaun1800
Activity Score 293
Copywriter
Dzsoi's picture

I agree, not amazing but still cute. Art direction is weird, I mean, it's so empty on the right side.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
esalash's picture

When a giraffe is happy because the Spring has come, she jumping like a kangaroo or a gazelle… even if she lives captive in the Perth zoo… Anyway, do you know what a creative license is?

esalash
Activity Score 24
andyStock's picture

Yes, I know what a creative license is... it means people are free to create adverts as rubbish as this one.

andyStock
Activity Score 666
mireia's picture

hahahaha made me laugh

mireia
Activity Score 356
Copywriter
Guest's picture

very good and creative and the idea is very clear to those who know nothing about creativity or anything related to it, keep up

Guest
Guest's picture

The poor animal looks like its missing its femur. I get the idea of it skipping around all happy in the spring time but the missing biology just ruins the effect. if your going to include animals in your work it pays to research and know the biology. The idea is mediocre but not terrible but the stubby legs missing bones just make it look amateurish.

Guest
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