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Perspective

Published/Aired: 
September 2007
 Perspective

Description

This poster hangs on the wall of waiting rooms at the doctor. This way we let Dutch people know how privileged they are when it comes to medical care, and thus how appropriate it would be for them to help Doctors of the World help the less privileged.

Advertising Agency: EuroRSCG Amsterdam, Netherlands
Creative Directors: Laurens Boschman
Executive Creative Director: Lorenzo de Rita
Art Director: Laurens Boschman
Copywriter: Joost van Praag Sigaar
Account Handling: Willem Nas, Eefje Beekmans
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Highest Rated

ivan's picture
ivan
Creative Director at Ads of the World
ivan's picture
ivan
Creative Director at Ads of the World
Guest's picture

¡Cuba 170:1!

Guest
LeeHarvey's picture

Very clever!

LeeHarvey
Activity Score 3045
Creative Director
coldnfuzzy's picture

It's a typo. Instead of a '.' there should be a ',' the large numbers. Unless they write numbers like that in the Netherlands.

coldnfuzzy
Activity Score 60
Copywriter
Barkach's picture

Yes, they DO WRITE numbers like that, in matter of fact, most countries do.

I like a lot this ad, I'm not sure if in the Netherlands they'll get the message,but I'm sure Cubans and Russians will.

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

Guest's picture

so what would the number per doctor in holland be

Guest
Joost van Praag Sigaar's picture

It's indeed not a typo. In the Netherlands, as in other European countries, we use the dot to seperate large numbers although one is also allowed to use a comma. We actually never thought of the fact that this might be different somewhere else but you are probably right: in the US one always uses the comma. Well, not with us.

Joost van Praag...
panasit's picture

Great idea and good execution.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

BOOBJOB LOOBCANNON's picture

Its a good idea, but its not specific to the Netherlands.

It could work for any of the most developed countries.

To be great, it needs to speak more to the Dutch than everyone else.

It doesn't right now.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Reg Bryson cover's picture

Very good idea, execution is perfect.

Reg Bryson cover
tessfeb01's picture

i would like to see a similar map, but with information on how many of these inhabitants can afford or even have access to medical care.

tessfeb01
Guest's picture

b b b b b boooooooooring

Guest
coldnfuzzy's picture

Thanks for clearing that up.

coldnfuzzy
Activity Score 60
Copywriter
ssguixi's picture

LOVE it

ssguixi
Activity Score 213
Art Director at Y&R
chad's picture

The period in the numbers is not a typo, but the possessive "area's" in the copy is...

chad
Guest's picture

yet another reason to move my kids and myself to europe...

Guest
Guest's picture

where is the dominican republic???? i need to know their's!!!!

Guest
Guest's picture

cuba rocks, they win! better tehn europe!!!

Guest
Guest's picture

What do I need to do to respect copyrights if I want to use this poster in a scholarship film project?

Guest
Guest's picture

That is a very scare picture. Only one doctor per 50.000 citizens some places in Africa.

Guest
Charlie_12's picture

I want one! Not really sure why 'cause I'm sure it won't really work - but it's cool!
Can you buy them in-store or what?

Charlie_12
Activity Score 97
umderbant's picture

50,000 people per doctor: This is totally insane.

umderbant
Activity Score 22
Blied1976's picture

It's amazing how many doctors there are out there. and yet so many people still die. cheapautoinsurancetexas.info/

Blied1976
Activity Score 2
TigerSwan's picture

Really great post!!.Thank you for sharing this knowledge with us.Its a well written post i would share with my friends also.Not only this graph really conveyed the part which i was looking for.Have a heap of information. I emphasize this blog for their post information.Waiting for some more review.Thank you
genericviagrtab.com

TigerSwan
Activity Score 3
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