Advertisement

Reading the wrong story, The Son's Pajamas

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by TBWA, Kazakhstan for Persil, within the category: House, Garden.

Caption

Don't let a stain tell the wrong story

Advertising Agency: TBWA\Central Asia & Caucasus, Kazakhstan
Creative Director / Art Director / Copywriter: Juan Pablo Valencia
Illustrator: Marat Kumekov
Clients: Darja Kossmann, Stefan Pichler
Log in or register to post comments

Highest Rated

Blashyrkh's picture

Where is Joe La Pompe?

Blashyrkh
Activity Score 32890
Art Director
certaintly's picture

nice concept. just horrible execution

also, this is a concept that ariel has been using for some time.
http://adsoftheworld.com/media/print/ariel_lipstick
http://adsoftheworld.com/media/print/ariel_story

certaintly
Activity Score 3994
pierrelastname's picture

By the way, it is a completely different idea. People is reading clothes:) very nice!

pierrelastname
Activity Score 2869
Copywriter
certaintly's picture

i wouldnt say completely different. the concept is extremely similar.
the execution is different, but horrible. "reading clothes" isnt enough imo. it needs a little something more. like to show what's different in the clothes because of the stain.

people have provided links of better executions, showing what i mean

certaintly
Activity Score 3994
pierrelastname's picture

Completely different! )) concept is different, text may be the similar.
By the way, you don't ned to show a stain to tell is dirty. Here the turn is completely different!
nice ads!

pierrelastname
Activity Score 2869
Copywriter
bohemian's picture

boring

bohemian
Activity Score 44
Copywriter
kleenex's picture

I like the art.

kleenex
Activity Score 51110
Web Designer/Developer
Blashyrkh's picture

Where is Joe La Pompe?

Blashyrkh
Activity Score 32890
Art Director
Featured Content

Latest Collections

Advertisement