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Crispy Clothes, Father

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC. Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.

Print advertisement created by DDB, United Arab Emirates for Persil, within the category: House, Garden.

Caption

Keeps your clothes crisp.

Advertising Agency: DDB, Dubai, UAE
Group Creative Director: Shehzad Yunus
Creative Directors: Firas Medrows, Zahir Mirza
Art Directors / Copywriters: Firas Medrows, Zahir Mirza
Account Director: Heba Elzoaiby
3D Illustrator: Tarek Samaan
Retouching: Sanu Raju
Photographer: Daryl Patni
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Ω's picture

Not bad. Something new. Me like.

Ω
Activity Score 41
chamindarathnayake's picture

wow feel good!

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

morse's picture

Looks good.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

salil.sharma's picture

I CAN'T GET IT
BUT LOOKING GOOD
SPL. EXECUTION

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

everartz's picture

oh dear!!!
i love this piece!!!
hehehehehehehehe made me laugh really!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Abhishek Parikh's picture

Nice

Abhishek Parikh
Activity Score 568
Chopper's picture

A lot of words to explain "Keeps your clothes crisp" means you don't believe in the adv, and me too.

Chopper
Activity Score 1015
kleenex's picture

Boy that starch much be strong...

kleenex
Activity Score 51098
Web Designer/Developer
tavo's picture

nice visual

tavo
Activity Score 117
Instituto Peruano de Publicidad
Mirinda's picture
Mirinda
Activity Score 8
Copywriter
sherworm's picture

what a waste of photoshop time...

sherworm
Activity Score 32
Q-Coat/Dallah Adv. |

Sherworm_Balaguer

penline's picture

Nice, make me smile.......

penline
Activity Score 58
Art Director
ramchandra patil's picture
ramchandra patil
Activity Score 7
Creative Director at Mumbai |

RAM

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